{"id":55727,"date":"2018-03-09T22:43:26","date_gmt":"2018-03-09T22:43:26","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/publicidad-y-juventud-un-analisis-simbiotico\/"},"modified":"2018-03-09T22:43:26","modified_gmt":"2018-03-09T22:43:26","slug":"publicidad-y-juventud-un-analisis-simbiotico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/catolica-san-antonio\/publicidad-y-juventud-un-analisis-simbiotico\/","title":{"rendered":"Publicidad y juventud: un an\u00e1lisis simbi\u00f3tico"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Miguel \u00e1ngel Nicol\u00e1s Ojeda <\/strong><\/h2>\n<p>Se propone un modelo de estudio del discurso publicitario en  el que reconocer la presencia de los elementos culturales que act\u00faan como \u00edndices de reconocmiento y construcci\u00f3n de im\u00e1genes publicitarias juveniles. Un repaso de los modelos de estudio del mensaje publicitario nos lleva a construir un modelo de an\u00e1lisis centrado en la sociosemi\u00f3tica y el mitoan\u00e1lisis aplicado a un corpus de 932 anuncios del medio prensa. La propuesta recoge un conjunto de resultados divididos en estructura econ\u00f3mica, plano de la expresi\u00f3n y plano del contenido, as\u00ed como el reconocimiento de un conjunto de perfiles o im\u00e1genes juveniles publicitarias presentes en cada uno de los sectores econ\u00f3micos analizados. Finalmente se nombran y describen los seis perfiles con mayor \u00edndice de presencia en funci\u00f3n a los significados asociados a los mismos y los elementos de construcci\u00f3n utilizados.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Publicidad y juventud: un an\u00e1lisis simbi\u00f3tico<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Publicidad y juventud: un an\u00e1lisis simbi\u00f3tico <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Miguel \u00e1ngel Nicol\u00e1s Ojeda <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Cat\u00f3lica san antonio<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 27\/11\/2006<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Cesar San Nicolas Romera<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Miguel Rodrigo alsina <\/li>\n<li>pedro a. Hellin ortu\u00f1o (vocal)<\/li>\n<li>Mar\u00eda isabel Fern\u00e1ndez alonso (vocal)<\/li>\n<li>Manuel Gonzalez-sicilia llamas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Miguel \u00e1ngel Nicol\u00e1s Ojeda Se propone un modelo de estudio del discurso publicitario en el que reconocer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[59772],"tags":[82037,60819,62536,123112,50389,82033],"class_list":["post-55727","post","type-post","status-publish","format-standard","hentry","category-catolica-san-antonio","tag-cesar-san-nicolas-romera","tag-manuel-gonzalez-sicilia-llamas","tag-maria-isabel-fernandez-alonso","tag-miguel-angel-nicolas-ojeda","tag-miguel-rodrigo-alsina","tag-pedro-a-hellin-ortuno"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/55727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=55727"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/55727\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=55727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=55727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=55727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}