{"id":5619,"date":"1995-01-01T00:00:00","date_gmt":"1995-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1995\/01\/01\/marketing-institucional-militar\/"},"modified":"1995-01-01T00:00:00","modified_gmt":"1995-01-01T00:00:00","slug":"marketing-institucional-militar","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/marketing-institucional-militar\/","title":{"rendered":"Marketing institucional militar."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Fern\u00e1ndez-villaca\u00f1as Mar\u00edn Manuel Antonio <\/strong><\/h2>\n<p>Son analizados a lo largo del trabajo las restricciones principales y las ventajas mas importantes que se relacionan con la imbricacion de las fuerzas armadas en el paradigma del marketing publico. En esta linea son seleccionado dos objetivos fundamentales para el marketing institucional militar: la integracion social de los ejercitos y el reclutamiento de personal militar.  para ello, es definido un marco conceptual global y desarrollado su contenido sistematico mas importante (conceptos, modelos y tecnicas). Asimismo, es desarrollado un trabajo empirico sobre la imagen de las fuerzas armadas en la provincia de granada que responde a dos objetivos basicos: la cuantificacion de las componentes mas trascendentes de los objetos principales de dicha imagen y la comprobacion de las argumentaciones mas importantes empleadas en el desarrollo del marco conceptual.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Marketing institucional militar.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Marketing institucional militar. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Fern\u00e1ndez-villaca\u00f1as Mar\u00edn Manuel Antonio <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Granada<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1995<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel Ortigueira Bouzada<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Enrique Martin Armario <\/li>\n<li>Jos\u00e9 Luis Munuera Aleman (vocal)<\/li>\n<li>Jos\u00e9 Antonio Varela Gonzalez (vocal)<\/li>\n<li>Jos\u00e9 Luis Gal\u00e1n Gonz\u00e1lez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Fern\u00e1ndez-villaca\u00f1as Mar\u00edn Manuel Antonio Son analizados a lo largo del trabajo las restricciones principales y las ventajas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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