{"id":56314,"date":"2018-03-09T22:44:04","date_gmt":"2018-03-09T22:44:04","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/percepcion-de-la-dispersion-de-precios-por-el-consumidor-en-entornos-virtuales\/"},"modified":"2018-03-09T22:44:04","modified_gmt":"2018-03-09T22:44:04","slug":"percepcion-de-la-dispersion-de-precios-por-el-consumidor-en-entornos-virtuales","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/percepcion-de-la-dispersion-de-precios-por-el-consumidor-en-entornos-virtuales\/","title":{"rendered":"Percepci\u00f3n de la dispersi\u00f3n de precios por el consumidor en entornos virtuales"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Juan  Antonio Mond\u00e9jar Jim\u00e9nez <\/strong><\/h2>\n<p>El objetivo general de esta tesis doctoral tiene una doble vertiente: en primer lugar, conseguir una herramienta inform\u00e1tica que permita la simulaci\u00f3n y seguimiento del procesamiento de la informaci\u00f3n asociado a un episodio de decisi\u00f3n de compra; y, en segunda instancia, analizar el fen\u00f3meno de la percepci\u00f3n de precios en este tipo de contextos virtuales de decisi\u00f3n analizando las que se dan en el procesamiento de la informaci\u00f3n para distintas situaciones de dispersi\u00f3n de precios y tambi\u00e9n cuando los precios se expresan en diferentes unidades monetarias (pesetas versus  euros). con este objetivo, el punto de partida lo constituye el an\u00e1lisis del comportamiento del consumidor en general y en entornos virtuales en particular para, a continuaci\u00f3n, presentar el marco te\u00f3rico subyacente a la percepci\u00f3n de precios, como resultado de la revisi\u00f3n de las diversas propuestas y planteamientos en materia de percepci\u00f3n del consumidor en general y, m\u00e1s concretamente, de modelos y aportaciones te\u00f3ricas relacionadas con la percepci\u00f3n de precios en particular. En este sentido, se analiza con un especial inter\u00e9s la cuesti\u00f3n inducida por la percepci\u00f3n de precios en el nuevo contexto del euro como nueva unidad monetaria, y la problem\u00e1tica derivada de la adaptaci\u00f3n a una nueva unidad monetaria. en base a tales fundamentos te\u00f3ricos, se proponen las hip\u00f3tesis de investigaci\u00f3n, divididas en cinco bloques, a tenor de la formulaci\u00f3n te\u00f3rica. En este sentido, act\u00faan como factores independientes o causas la dispersi\u00f3n de precios (alta versus baja) y la alteraci\u00f3n de la unidad monetaria (pesetas versus euros), mientras que como elementos a explicar en funci\u00f3n de \u00e9stos se configuran el esfuerzo de b\u00fasqueda del consumidor, el esfuerzo de b\u00fasqueda de precios, el error de percepci\u00f3n cometido, la expresi\u00f3n del precio de referencia y el intervalo de precios aceptables por parte del consumidor. una vez planteadas las hip\u00f3tesis se desarrolla una completa y nove<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Percepci\u00f3n de la dispersi\u00f3n de precios por el consumidor en entornos virtuales<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Percepci\u00f3n de la dispersi\u00f3n de precios por el consumidor en entornos virtuales <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Juan  Antonio Mond\u00e9jar Jim\u00e9nez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Castilla-la mancha<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 19\/12\/2006<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Alejandro Molla Descals<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: agueda Esteban talaya <\/li>\n<li>Manuel S\u00e1nchez p\u00e9rez (vocal)<\/li>\n<li>irene Gil saura (vocal)<\/li>\n<li>Miguel Hernandez espallardo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Juan Antonio Mond\u00e9jar Jim\u00e9nez El objetivo general de esta tesis doctoral tiene una doble vertiente: en primer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[18451,82,18539,5099,1302],"tags":[24007,11520,11828,124405,27538,84957],"class_list":["post-56314","post","type-post","status-publish","format-standard","hentry","category-castilla-la-mancha","category-ciencias-economicas","category-comportamiento-del-consumidor","category-marketing","category-organizacion-y-gestion-de-empresas","tag-agueda-esteban-talaya","tag-alejandro-molla-descals","tag-irene-gil-saura","tag-juan-antonio-mondejar-jimenez","tag-manuel-sanchez-perez","tag-miguel-hernandez-espallardo"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/56314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=56314"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/56314\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=56314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=56314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=56314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}