{"id":56950,"date":"2007-09-02T00:00:00","date_gmt":"2007-09-02T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/imagen-publicidad-y-deporte-analisis-de-la-influencia-publicitaria-y-a-traves-del-deporte-en-los-escolares-del-tercer-ciclo-de-educacion-primaria\/"},"modified":"2007-09-02T00:00:00","modified_gmt":"2007-09-02T00:00:00","slug":"imagen-publicidad-y-deporte-analisis-de-la-influencia-publicitaria-y-a-traves-del-deporte-en-los-escolares-del-tercer-ciclo-de-educacion-primaria","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia-escolar\/imagen-publicidad-y-deporte-analisis-de-la-influencia-publicitaria-y-a-traves-del-deporte-en-los-escolares-del-tercer-ciclo-de-educacion-primaria\/","title":{"rendered":"Imagen, publicidad y deporte. an\u00e1lisis de la influencia publicitaria y a traves del deporte en los escolares del tercer ciclo de educaci\u00f3n primaria"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Antonio Quero Cantero <\/strong><\/h2>\n<p>Se trata de una tesis multidiscipliar en la que confluyen conceptos de los campos de la imagen, la publicidad y el deporte. En esta investigaci\u00f3n se analiza c\u00f3mo influye la publicidad a trav\u00e9s del deporte en los escolares del tercer ciclo de ense\u00f1anza primaria. para llevar a cabo el proceso de la investigaci\u00f3n se recurre a utilizar como instrumentos de indagaci\u00f3n los dibujos confeccionados por los propios escolares investigados.     a continuaci\u00f3n se aplican una serie de pruebas que se cotejan entre si y que son sometidas a una interpretaci\u00f3n desde los enfoques distintos: uno cuantitativo y otro cualitativo. Obteni\u00e9ndose despu\u00e9s, como s\u00edntesis, diferentes conclusiones en relaci\u00f3n al deporte, a la publicidad y a los valores (y estereotipos) que \u00e9sta \u00faltima promueve en los sujetos estudiados.     finalmente, tambi\u00e9n se incluyen una serie de propuestas educativas en base a las conclusiones obtenidas que nos confirman la necesidad de que la ense\u00f1anza de la interpretaci\u00f3n de las im\u00e1genes forme parte del curriculum escolar desde el comienzo de esta etapa educativa que comprende a los ni\u00f1os y ni\u00f1as de edades entre los 11 y 12 a\u00f1os.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Imagen, publicidad y deporte. an\u00e1lisis de la influencia publicitaria y a traves del deporte en los escolares del tercer ciclo de educaci\u00f3n primaria<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Imagen, publicidad y deporte. an\u00e1lisis de la influencia publicitaria y a traves del deporte en los escolares del tercer ciclo de educaci\u00f3n primaria <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Antonio Quero Cantero <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 C\u00f3rdoba<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 09\/02\/2007<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Aureliano Sainz Martin<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Juan  daniel Ram\u00edrez garrido <\/li>\n<li> Gra\u00f1o gisbert Juan  Carlos (vocal)<\/li>\n<li>mercedes Manzanares gavilan (vocal)<\/li>\n<li>angela De luque sanchez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Antonio Quero Cantero Se trata de una tesis multidiscipliar en la que confluyen conceptos de los campos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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