{"id":58525,"date":"2018-03-09T22:46:23","date_gmt":"2018-03-09T22:46:23","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-sector-del-cuero-y-la-internacionalizacion-a-traves-del-marketing-internacional-en-el-estado-de-tachira\/"},"modified":"2018-03-09T22:46:23","modified_gmt":"2018-03-09T22:46:23","slug":"el-sector-del-cuero-y-la-internacionalizacion-a-traves-del-marketing-internacional-en-el-estado-de-tachira","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/marketing\/el-sector-del-cuero-y-la-internacionalizacion-a-traves-del-marketing-internacional-en-el-estado-de-tachira\/","title":{"rendered":"El sector del cuero y la internacionalizaci\u00f3n a trav\u00e9s del marketing internacional en el estado de t\u00e1chira"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Iris Diocelina P\u00e9rez Su\u00e1rez <\/strong><\/h2>\n<p>El objetivo gen\u00e9rico de este trabajo de investigaci\u00f3n ha consistido en estudiar algunos t\u00f3picos propios del comercio internacional, marketing internacional y proceso de internacionalizaci\u00f3n, con el fin de conocer el estado actual de las empresas del sector de cuero marroquiner\u00eda y calado en el estado t\u00e1chira, verificar la aplicabilidad el marketing internacional, y analizar su competitividad.     para conseguir este objetivo, se parti\u00f3, en un principio de la revisi\u00f3n de algunos enfoques te\u00f3ricos del comercio internacional, marketing internacional y proceso de internacionalizaci\u00f3n. Tras comprobar que existe una relaci\u00f3n entre ellos, sin embargo, no siempre necesaria e indiferentemente de este aspecto, las empresas atraviesan una serie de etapas en el proceso de internacionalizaci\u00f3n. \u00abDonde una vez que la empresa ha tomado la decisi\u00f3n de internacionalizares la implantaci\u00f3n del marketing internacional se presenta como una actividad cada vez m\u00e1s necesaria\u00bb (barnard, 2000, p\u00e1g. 43).     en cuanto al esquema metodol\u00f3gico recurrimos a dos m\u00e9todos b\u00e1sicos, uno el descriptivo y otro la encuesta. En los dos primeros cap\u00edtulos y parte del tercero utilizamos el primer m\u00e9todo y en los restantes la encuesta.  para completar el an\u00e1lisis emp\u00edrico se hizo uso delas tablas de contingencias que sirven par determinar la relaic\u00f3n que existe cuando se cruza dos variables categ\u00f3ricas, utilizando medias estad\u00edsticas como la prueba de chi cuadrado, las medidas de asociaci\u00f3n sim\u00e9tricas (phi, v de cramer, coeficiente de contingencia) y las medidas de asociaci\u00f3n direccionales (lambda, tau, coeficiente e incertidumbre sim\u00e9trico).     partiendo de toda la informaci\u00f3n suministrada por al encuesta, utilizando la metodolog\u00eda del diamante de porter, valoramos la competitividad del sector del cuero, marroquiner\u00eda y calzado en el estado t\u00e1chira, sugiriendo tres estrategias centrales.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El sector del cuero y la internacionalizaci\u00f3n a trav\u00e9s del marketing internacional en el estado de t\u00e1chira<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El sector del cuero y la internacionalizaci\u00f3n a trav\u00e9s del marketing internacional en el estado de t\u00e1chira <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Iris Diocelina P\u00e9rez Su\u00e1rez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 18\/05\/2007<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Pedro Raya Mellado<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Antonio Garcia lizana <\/li>\n<li>Juan  ignacio Pulido fernandez (vocal)<\/li>\n<li>Francisco Sastre alberti (vocal)<\/li>\n<li>Antonio Ru\u00edz molina (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Iris Diocelina P\u00e9rez Su\u00e1rez El objetivo gen\u00e9rico de este trabajo de investigaci\u00f3n ha consistido en estudiar algunos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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