{"id":58611,"date":"2018-03-09T22:46:27","date_gmt":"2018-03-09T22:46:27","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/influencia-de-los-factores-graficos-del-envase-en-la-configuracion-del-posicionamiento-de-una-empresa\/"},"modified":"2018-03-09T22:46:27","modified_gmt":"2018-03-09T22:46:27","slug":"influencia-de-los-factores-graficos-del-envase-en-la-configuracion-del-posicionamiento-de-una-empresa","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/marketing\/influencia-de-los-factores-graficos-del-envase-en-la-configuracion-del-posicionamiento-de-una-empresa\/","title":{"rendered":"Influencia de los factores gr\u00e1ficos del envase en la configuraci\u00f3n del posicionamiento de una empresa"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Olga Ampuero Canellas <\/strong><\/h2>\n<p>Las tendencias del mercado muestran un incremento del papel del envase como veh\u00edculo de comunicaci\u00f3n de masas y numerosas investigaciones revelan que la forma, funci\u00f3n y apariencia del envase tienen un efecto poderoso en las respuestas del consumidor hacia el producto. en este entorno, la investigaci\u00f3n se centra en la relaci\u00f3n entre las variables gr\u00e1ficas del dise\u00f1o de un envase (color, tipograf\u00eda, forma e imagen) y la estrategia de posicionamiento de una empresa.                                                                                                                                                        partiendo de los resultados obtenidos en una investigaci\u00f3n anterior, se presentan 22 envases reales a 107 consumidores para que los relacionen con determinadas estrategias de posicionamiento. El resultado obtenido del an\u00e1lisis general del envase se contrasta con el resultado del an\u00e1lisis de cada uno de los elementos gr\u00e1ficos por separado. la investigaci\u00f3n demuestra de nuevo la capacidad de los elementos gr\u00e1ficos del envase para transmitir al consumidor el posicionamiento de una empresa, producto o marca. Estos cuatro elementos gr\u00e1ficos interact\u00faan en el dise\u00f1o produciendo una impresi\u00f3n distinta a la que originan por separado y la percepci\u00f3n final del envase suele estar dominada por uno de ellos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Influencia de los factores gr\u00e1ficos del envase en la configuraci\u00f3n del posicionamiento de una empresa<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Influencia de los factores gr\u00e1ficos del envase en la configuraci\u00f3n del posicionamiento de una empresa <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Olga Ampuero Canellas <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 24\/05\/2007<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Bego\u00f1a Jorda Albi\u00f1ana<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: fernando Brusola sim\u00f3n <\/li>\n<li>natalia Vila lopez (vocal)<\/li>\n<li>gabriel Songel gonz\u00e1lez (vocal)<\/li>\n<li> Rojas sola Jos\u00e9 ignacio (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Olga Ampuero Canellas Las tendencias del mercado muestran un incremento del papel del envase como veh\u00edculo de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[18539,15977,5099,16820,16869],"tags":[76933,76934,43448,129527,129526,72847],"class_list":["post-58611","post","type-post","status-publish","format-standard","hentry","category-comportamiento-del-consumidor","category-diseno-con-ayuda-de-ordenador","category-marketing","category-politecnica-de-valencia","category-procesos-industriales","tag-begona-jorda-albinana","tag-fernando-brusola-simon","tag-gabriel-songel-gonzalez","tag-natalia-vila-lopez","tag-olga-ampuero-canellas","tag-rojas-sola-jose-ignacio"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/58611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=58611"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/58611\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=58611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=58611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=58611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}