{"id":58942,"date":"2007-11-06T00:00:00","date_gmt":"2007-11-06T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-publicidad-exterior-nuevos-modelos-para-una-planificacion-eficaz\/"},"modified":"2007-11-06T00:00:00","modified_gmt":"2007-11-06T00:00:00","slug":"la-publicidad-exterior-nuevos-modelos-para-una-planificacion-eficaz","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/publicidad\/la-publicidad-exterior-nuevos-modelos-para-una-planificacion-eficaz\/","title":{"rendered":"La publicidad exterior. nuevos modelos para una planificacion eficaz"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Eva Breva Franch <\/strong><\/h2>\n<p>La publicidad exterior est\u00e1 viviendo un momento de importantes cambios a todos los niveles: desde un cambio generacional a nivel de los profesionales que trabajan el medio, hasta un cambio en los sectores que invierten en dicho medio, debido a las nuevas normas europeas a las que espa\u00f1a se adapta.  esta evoluci\u00f3n est\u00e1 muy ligada a la aparici\u00f3n de una herramienta de medici\u00f3n de la audiencia del medio exterior, geomex, que ha permitido la incorporaci\u00f3n de un nuevo concepto de medio y una nueva manera de trabajar para todos los agentes implicados.  en esta investigaci\u00f3n se ha buscado hacer un recorrido por todos y cada uno de los factores influyentes en el desarrollo de un sector como es el exterior, con la finalidad de poder detectar sobre que factores hay que incidir para que el medio encuentre su lugar natural dentro del mercado publicitario.  el estudio se ha llevado a cabo mediante el an\u00e1lisis de las fuentes bibliogr\u00e1ficas relacionadas con el tema y sobre todo mediante la entrevista a profesionales considerados los \u00abgur\u00fas\u00bb del medio, que han aportado su conocimiento y saber al desarrollo de esta investigaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La publicidad exterior. nuevos modelos para una planificacion eficaz<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La publicidad exterior. nuevos modelos para una planificacion eficaz <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Eva Breva Franch <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Jaume i de castell\u00f3n<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 11\/06\/2007<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rafael Lopez Lita<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Marzal felici Jos\u00e9 javier <\/li>\n<li>Jos\u00e9 Mar\u00eda Bernardo paniagua (vocal)<\/li>\n<li>Emilio Martinez ramos (vocal)<\/li>\n<li>M\u00aa victoria Carrillo dur\u00e1n (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Eva Breva Franch La publicidad exterior est\u00e1 viviendo un momento de importantes cambios a todos los niveles: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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