{"id":58974,"date":"2018-03-09T22:46:49","date_gmt":"2018-03-09T22:46:49","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/tipografa%c2%ada-popular-urbana-los-rotulos-del-pequeno-negocio-en-el-paisaje-de-bilbao\/"},"modified":"2018-03-09T22:46:49","modified_gmt":"2018-03-09T22:46:49","slug":"tipografa%c2%ada-popular-urbana-los-rotulos-del-pequeno-negocio-en-el-paisaje-de-bilbao","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/estetica\/tipografa%c2%ada-popular-urbana-los-rotulos-del-pequeno-negocio-en-el-paisaje-de-bilbao\/","title":{"rendered":"Tipograf\u00edapopular urbana. los r\u00f3tulos del peque\u00f1o negocio en el paisaje de bilbao"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Koldo Achaga Arnedo <\/strong><\/h2>\n<p>La presente tesis doctoral combina tres conceptos en relaci\u00f3n a la actividad publicitaria: la tipograf\u00eda el arte popular y el espacio urbano. Estos tres factores se dan cita en los r\u00f3tulos comerciales del comercio local que se exhiben a lo largo de nuestras calles. Abogamos por el conocimiento y reconocimiento de unas piezas paisaj\u00edsticas que trascienden a su funci\u00f3n publicitaria y que, como expresi\u00f3n de la cultura popular y reflejo de nuestra historia colectiva, contribuyen de manera decisiva en la creaci\u00f3n del sentido de lugar.     dada la inexistencia de archivos documentales gr\u00e1ficos sobre la rotulaci\u00f3n comercial nos marcamos un primer objetivo de inventariado de la diversas variantes que, a fecha de 2005, se exhiben en las calles de bilbao. El trabajo de campo recoge m\u00e1s de 7000 fotograf\u00edas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Tipograf\u00edapopular urbana. los r\u00f3tulos del peque\u00f1o negocio en el paisaje de bilbao<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Tipograf\u00edapopular urbana. los r\u00f3tulos del peque\u00f1o negocio en el paisaje de bilbao <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Koldo Achaga Arnedo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pa\u00eds vasco\/euskal herriko unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 13\/06\/2007<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>\u00e1lvaro Gurrea Saavedra<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Mingolarra ibarzabal jos\u00e1 Antonio <\/li>\n<li>ra\u00fal Eguiz\u00e1bal maza (vocal)<\/li>\n<li>Javier Gonz\u00e1lez de durana isusi (vocal)<\/li>\n<li>Javier Idoate iribarren (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Koldo Achaga Arnedo La presente tesis doctoral combina tres conceptos en relaci\u00f3n a la actividad publicitaria: la 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