{"id":59396,"date":"2018-03-09T22:47:13","date_gmt":"2018-03-09T22:47:13","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aspects-of-the-interplay-of-cognition-and-emotion-and-the-use-of-verbal-vs-numerical-information-in-decision-making\/"},"modified":"2018-03-09T22:47:13","modified_gmt":"2018-03-09T22:47:13","slug":"aspects-of-the-interplay-of-cognition-and-emotion-and-the-use-of-verbal-vs-numerical-information-in-decision-making","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/economia-internacional\/aspects-of-the-interplay-of-cognition-and-emotion-and-the-use-of-verbal-vs-numerical-information-in-decision-making\/","title":{"rendered":"Aspects of the interplay of cognition and emotion and the use of verbal vs. numerical information in decision making"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Trujillo Valencia Carlos Andr\u00e9s <\/strong><\/h2>\n<p>En esta tesis se investigan dos aspectos de la toma de decisiones desde un punto de vista comportamental. Primero, estudio la forma en que las personas, y en particluar los ocnsumidores, entienden y categorizan los atributos numericos de los productos. En este cap\u00edtulo, desarrollo y pruebo de forma experimental un modelo del proceso mental de transformaci\u00f3n de atributos cuantitativos en categorias verbales. Bajo ciertas condiciones situacionales, el modelo es capaz de predecir las conceptualizaciones verbales de las personas. Este modelo contribuye a la teoria del mercadeo y de la toma de decisiones y tiene aplicaci\u00f3n directa a la pr\u00e1ctica del mercadeo. En segundo lugar, exploro las interconexiones entre la la informaci\u00f3n cognitiva y verbal durante el proceso de decisi\u00f3n. En este cap\u00edtulo, desarrollo y pruebo experimenalmente cuatro modelos distintos de la la forma en que la informaci\u00f3n afectiva y cognitiva es combinada durante el proceso de decisi\u00f3n para determinar el valor o utilidad de una alternativa. Los modelos presentan una alta capacidad predictiva. Encuentro que su desempe\u00f1o es afectado por (1) la interacci\u00f3n de la informaci\u00f3n verbal y num\u00e9rica con la capacidad cognitiva situacional de los sujetos y (2) por la correlaci\u00f3n entre los juicios cognitivos y las reacciones afectivas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Aspects of the interplay of cognition and emotion and the use of verbal vs. numerical information in decision making<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Aspects of the interplay of cognition and emotion and the use of verbal vs. numerical information in decision making <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Trujillo Valencia Carlos Andr\u00e9s <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pompeu fabra<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 27\/06\/2007<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Robin Hogarth<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: daniel Read <\/li>\n<li>mariona Portell (vocal)<\/li>\n<li>natalia Karelaia (vocal)<\/li>\n<li>rosemarie Nagel (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Trujillo Valencia Carlos Andr\u00e9s En esta tesis se investigan dos aspectos de la toma de decisiones desde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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