{"id":59736,"date":"2007-06-07T00:00:00","date_gmt":"2007-06-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/protocolo-simbolos-y-comunicacion-en-el-siglo-xxi\/"},"modified":"2007-06-07T00:00:00","modified_gmt":"2007-06-07T00:00:00","slug":"protocolo-simbolos-y-comunicacion-en-el-siglo-xxi","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/protocolo-simbolos-y-comunicacion-en-el-siglo-xxi\/","title":{"rendered":"Protocolo: simbolos y comunicaci\u00f3n en el siglo xxi"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Javier Sierra S\u00e1nchez <\/strong><\/h2>\n<p>Hemos realizado una revisi\u00f3n bibliogr\u00e1fica del concepto de protocolo con el objetivo de fijar un marco te\u00f3rico de referencia. Tras haber explorado y analizado las diferentes perspectivas te\u00ed\u00a7oricas existentes, hemos comprobado que esta disciplina ha sido tradicionalmente abordada desde planteamientos normativistas carentes de fundamentaci\u00f3n cient\u00edfica. A partir de este presupuesto hemos vislumbrado que el protocolo, asistido por sus disciplinas auxiliares como la her\u00e1ldica, nobiliaria y vexilolog\u00eda, solo puede ser descubierto desde \u00e1ngulos cient\u00edficos que lo vinculen a las ciencias de la comunicaci\u00f3n. El protocolo del siglo xxi. Adem\u00e1s, de establecer y ordenar jer\u00e1rquicamente las formalidades que se articulan en los actos y en las personas que intervienen en \u00e9l, gestiona un proceso integral de comunicaci\u00f3n. A partir de esta premisa, hemos formulado en la parte experimental de este trabajo de investigaci\u00f3n un m\u00e9todo emp\u00edrico aplicado (m\u00e9todo delphi). La demostraci\u00f3n de resultados nos conduce a aseverar que el protocolo es un instrumento de comunicaci\u00f3n persuasiva y simb\u00f3lica (verbal y no verbal) que emplean las instituciones u organizaciones (p\u00fablicas\/privadas) para una uniforme y coherente transmisi\u00f3n de identidad y cultura corporativa propia. El protocolo, se convierte en la extensi\u00f3n natural personalizada de la comunicaci\u00f3n corporativa, presentada por cualquier interlocutor en sus acciones de comunicaci\u00f3n comercial y acciones de relaciones p\u00fablicas.  palabras clave: protocolo, persuasi\u00f3n, simbolog\u00eda, comunicaci\u00f3n corporativa y m\u00e9todo delphi.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Protocolo: simbolos y comunicaci\u00f3n en el siglo xxi<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Protocolo: simbolos y comunicaci\u00f3n en el siglo xxi <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Javier Sierra S\u00e1nchez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 06\/07\/2007<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Garc\u00eda Garc\u00eda<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Ubaldo Cuesta Cambra <\/li>\n<li>Isidoro Arroyo Almaraz (vocal)<\/li>\n<li>Ildefonso Soriano Lopez (vocal)<\/li>\n<li>Samuel Mart\u00edn Barbero (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Javier Sierra S\u00e1nchez Hemos realizado una revisi\u00f3n bibliogr\u00e1fica del concepto de protocolo con el objetivo de fijar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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