{"id":60380,"date":"2007-10-09T00:00:00","date_gmt":"2007-10-09T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-diseno-grafico-en-la-exposicion-ibero-americana-de-sevilla-de-1929\/"},"modified":"2007-10-09T00:00:00","modified_gmt":"2007-10-09T00:00:00","slug":"el-diseno-grafico-en-la-exposicion-ibero-americana-de-sevilla-de-1929","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/teoria-analisis-y-critica-de-las-bellas-artes\/el-diseno-grafico-en-la-exposicion-ibero-americana-de-sevilla-de-1929\/","title":{"rendered":"El dise\u00f1o grafico en la exposicion ibero-americana de sevilla de 1929"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Ainhoa Martin Emparan <\/strong><\/h2>\n<p>Este trabajo de investigaci\u00f3n re\u00fane y analiza por primera vez, desde la perspectiva del dise\u00f1o gr\u00e1fico, los carteles y la principal documentaci\u00f3n gr\u00e1fica que sirvieron de propaganda a la exposici\u00f3n ibero americana de sevilla de 1929. Visto con perspectiva hist\u00f3rica, este legado puede se\u00f1alarse como la primera campa\u00f1a masiva de turismo y, al tiempo, de propaganda pol\u00edtica, realizada por espa\u00f1a como estado. Gracias al impulso del patronato nacional de turismo, creado el 25 de abril de 1928, la promoci\u00f3n de las exposiciones de sevilla y barcelona sirvi\u00f3 como veh\u00edculo para desarrollar el primer plan estrat\u00e9gico de comunicaci\u00f3n en el que un gobierno espa\u00f1ol trataba de crear, a\u00fan de forma rudimentaria, lo que los te\u00f3ricos actuales de mercadotecnia definen como \u00abmarca-pa\u00eds\u00bb, ofreciendo una imagen de espa\u00f1a que subrayaba el potencial estrat\u00e9gico de su pasado imperial. La mayor parte de los documentos analizados en esta investigaci\u00f3n estaban dispersos y han sido adquiridos, de uno en uno, en librer\u00edas de viejo, a los que hemos sumado los que se conservan en la hemeroteca, el archivo hist\u00f3rico municipal y en la biblioteca de la universidad de sevilla, adem\u00e1s de en colecciones particulares. Pese a desarrollarse en un contexto oficial muy conservador, el control no fue estricto en el campo del dise\u00f1o gr\u00e1fico y coexistieron muestras muy costumbristas, con expresiones de gran modernidad est\u00e9tica. Entre estas \u00faltimas destaca la maquetaci\u00f3n del libro de oro ibero americano, cat\u00e1logo oficial de la exposici\u00f3n, en el que son numerosos los juegos tipogr\u00e1ficos y las composiciones innovadoras de las cajas de texto.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El dise\u00f1o grafico en la exposicion ibero-americana de sevilla de 1929<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El dise\u00f1o grafico en la exposicion ibero-americana de sevilla de 1929 <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Ainhoa Martin Emparan <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 10\/09\/2007<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Sebastian Garcia Garrido<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: anna Calvera sagu\u00e9 <\/li>\n<li>raquel Pelta resano (vocal)<\/li>\n<li>Juan  Manuel Alvarez junco (vocal)<\/li>\n<li>beatriz Garcia prosper (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ainhoa Martin Emparan Este trabajo de investigaci\u00f3n re\u00fane y analiza por primera vez, desde la perspectiva del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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