{"id":60485,"date":"2018-03-09T22:48:18","date_gmt":"2018-03-09T22:48:18","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/programas-de-fidelizacion-de-clientes-une-estudio-empa%c2%adrico-sobre-la-efectividad-de-los-canales-de-contextualizacion-directa-e-interactiva-en-la-dinamizacion-de-ventas-y-relaciones\/"},"modified":"2018-03-09T22:48:18","modified_gmt":"2018-03-09T22:48:18","slug":"programas-de-fidelizacion-de-clientes-une-estudio-empa%c2%adrico-sobre-la-efectividad-de-los-canales-de-contextualizacion-directa-e-interactiva-en-la-dinamizacion-de-ventas-y-relaciones","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/programas-de-fidelizacion-de-clientes-une-estudio-empa%c2%adrico-sobre-la-efectividad-de-los-canales-de-contextualizacion-directa-e-interactiva-en-la-dinamizacion-de-ventas-y-relaciones\/","title":{"rendered":"Programas de fidelizaci\u00f3n de clientes. une estudio, emp\u00edrico sobre la efectividad de los canales de contextualizaci\u00f3n directa e interactiva en la dinamizaci\u00f3n de ventas y relaciones"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jos\u00e9 Manuel Ponzoa Casado <\/strong><\/h2>\n<p>Los programas de fidelizaci\u00f3n han sido tradicionalmente estudiados desde la perspectiva transacional, dicho planteamiento ha tenido como consecuencias una reducci\u00f3n de la evaluaci\u00f3n de su incidencia en la empresa y en los propios clientes.     la presente tesis ofrece una visi\u00f3n de los programas desde la creaci\u00f3n, mantenimiento y mejora de la informaci\u00f3n disponible en la base de datos de clientes.     se eval\u00faa, igualmente, la contribuci\u00f3n de los programas de fidelizaci\u00f3n en la planificaci\u00f3n de medios directos y intermedios a trav\u00e9s de la investigaci\u00f3n que compara telemarketing, email marketing, direct mail y mobil marketing.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Programas de fidelizaci\u00f3n de clientes. une estudio, emp\u00edrico sobre la efectividad de los canales de contextualizaci\u00f3n directa e interactiva en la dinamizaci\u00f3n de ventas y relaciones<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Programas de fidelizaci\u00f3n de clientes. une estudio, emp\u00edrico sobre la efectividad de los canales de contextualizaci\u00f3n directa e interactiva en la dinamizaci\u00f3n de ventas y relaciones <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jos\u00e9 Manuel Ponzoa Casado <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 18\/09\/2007<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Antonio Puelles  Perez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Miguel Mart\u00edn D\u00e1vila <\/li>\n<li>Mar\u00eda  Jes\u00fas Yag\u00ed\u00bce Guill\u00e9n (vocal)<\/li>\n<li> D\u00edaz De Castro Enrique (vocal)<\/li>\n<li>Juli\u00e1n Briz Escribano (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jos\u00e9 Manuel Ponzoa Casado Los programas de fidelizaci\u00f3n han sido tradicionalmente estudiados desde la perspectiva transacional, dicho [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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