{"id":6120,"date":"1995-01-01T00:00:00","date_gmt":"1995-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1995\/01\/01\/el-mundo-del-siglo-xxi-1989-1994-unidad-editorial-s-a-lanzamiento-y-desarrollo-de-una-empresa-informativa\/"},"modified":"1995-01-01T00:00:00","modified_gmt":"1995-01-01T00:00:00","slug":"el-mundo-del-siglo-xxi-1989-1994-unidad-editorial-s-a-lanzamiento-y-desarrollo-de-una-empresa-informativa","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-mundo-del-siglo-xxi-1989-1994-unidad-editorial-s-a-lanzamiento-y-desarrollo-de-una-empresa-informativa\/","title":{"rendered":"El mundo del siglo xxi (1989-1994): unidad editorial, s.a. lanzamiento y desarrollo de una empresa informativa."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Pedro Garc\u00eda Alonso Montoya <\/strong><\/h2>\n<p>La memoria estudia la creacion y el crecimiento de una empresa informativa, la editora del diario \u00abel mundo del siglo xxi\u00bb, durante los cinco primeros a\u00f1os de su desarrollo. Para ello investiga la situacion periodistica en espa\u00f1a en el momento precedente al lanzamiento del nuevo titulo, hasta finales de los a\u00f1os 80: competidores, difusion, alianzas, etc. Despues considera la estructura informativa de este rotativo: sus ediciones, secciones, paginacion, suplementos, recursos graficos, dise\u00f1o, etc.  tambien estudia el perfil humano y profesional de los periodistas y directivos, asi como su equipamiento editorial e impresor: rotativas, informatizacion y los demas sistemas tecnicos y maquinaria. Tras aludir a la libertad de informacion y al posicionamiento adoptado ante el mercado lector y publicitario (marketing editorial) considera la dimension financiera de la empresa, sus balances y cuentas de resultados, asi como su estrategia inversora ante el endeudamiento y el desarrollo periferico del grupo mediante sociedades filiales.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El mundo del siglo xxi (1989-1994): unidad editorial, s.a. lanzamiento y desarrollo de una empresa informativa.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El mundo del siglo xxi (1989-1994): unidad editorial, s.a. lanzamiento y desarrollo de una empresa informativa. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Pedro Garc\u00eda Alonso Montoya <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1995<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Ignacio Poblaci\u00f3n Bernardo<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Angel Benito Jaen <\/li>\n<li>Angel Garcia Rodrigo (vocal)<\/li>\n<li>Miguel Tauler Romero (vocal)<\/li>\n<li>Santiago De Pablo Contreras (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Pedro Garc\u00eda Alonso Montoya La memoria estudia la creacion y el crecimiento de una empresa informativa, la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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