{"id":61356,"date":"2018-03-09T22:49:14","date_gmt":"2018-03-09T22:49:14","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/parametros-caractera%c2%adsticos-del-diseno-grafico-y-de-producto-aplicado-al-desarrollo-de-la-estraregia-comercial-de-merchandising-en-el-sector-tura%c2%adstico\/"},"modified":"2018-03-09T22:49:14","modified_gmt":"2018-03-09T22:49:14","slug":"parametros-caractera%c2%adsticos-del-diseno-grafico-y-de-producto-aplicado-al-desarrollo-de-la-estraregia-comercial-de-merchandising-en-el-sector-tura%c2%adstico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-de-las-artes-y-las-letras\/parametros-caractera%c2%adsticos-del-diseno-grafico-y-de-producto-aplicado-al-desarrollo-de-la-estraregia-comercial-de-merchandising-en-el-sector-tura%c2%adstico\/","title":{"rendered":"Par\u00e1metros caracter\u00edsticos del dise\u00f1o gr\u00e1fico y de producto aplicado al desarrollo de la estraregia comercial de merchandising en el sector tur\u00edstico."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jimena Gonzalez Del Rio Cogorno <\/strong><\/h2>\n<p>Dentro del comportamiento tur\u00edstico, existe una actividad que ocupa un lugar primordial: las compras. La principal compra de todo turista es el souvenir o art\u00edculo de recuerdo que no s\u00f3lo constituye una muestra del lugar visitado sino que tambi\u00e9n materializa y hace tangible las experiencias vividas. Dentro de los souvenirs destacan los art\u00edculos de merchandising o art\u00edculos impregnados de la marca o de un dise\u00f1o t\u00edpico que funciona como una marca. la presente investigaci\u00f3n se centra en los art\u00edculos de merchandising ofertados por atracciones tur\u00edsticas (parques tem\u00e1ticos, zool\u00f3gicos y acuarios, museos de bellas artes, museos de ciencias y salas de conciertos) y se propone ofrecer una descripci\u00f3n de estos productos para facilitar el trabajo de elecci\u00f3n del surtido a los encargados de las tiendas. para lograrlo se lleva a cabo un an\u00e1lisis de 1.633 productos de merchandising ofertados por 39 atracciones tur\u00edsticas de diversa \u00edndole y ubicaci\u00f3n geogr\u00e1fica. Los datos obtenidos se analizan mediante un an\u00e1lisis de frecuencias y correlaciones. adem\u00e1s de obtener las caracter\u00edsticas t\u00edpicas de estos productos se observa que los productos ofertados var\u00edan en funci\u00f3n del tipo de atracci\u00f3n tur\u00edstica y del lugar geogr\u00e1fico donde se ubique. estos datos pueden ser utilizados a modo de gu\u00eda por parte del encargado de compras o el gestor de la tienda pero deber\u00edan ser contrastados mediante una consulta a los compradores.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Par\u00e1metros caracter\u00edsticos del dise\u00f1o gr\u00e1fico y de producto aplicado al desarrollo de la estraregia comercial de merchandising en el sector tur\u00edstico.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Par\u00e1metros caracter\u00edsticos del dise\u00f1o gr\u00e1fico y de producto aplicado al desarrollo de la estraregia comercial de merchandising en el sector tur\u00edstico. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jimena Gonzalez Del Rio Cogorno <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 16\/11\/2007<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Bego\u00f1a Jorda Albi\u00f1ana<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: fernando Brusola sim\u00f3n <\/li>\n<li> Guti\u00e9rrez gonz\u00e1lez pedro pablo (vocal)<\/li>\n<li>gabriel Songel gonz\u00e1lez (vocal)<\/li>\n<li> Rojas sola Jos\u00e9 ignacio (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jimena Gonzalez Del Rio Cogorno Dentro del comportamiento tur\u00edstico, existe una actividad que ocupa un lugar primordial: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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