{"id":61936,"date":"2018-03-09T22:49:48","date_gmt":"2018-03-09T22:49:48","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-comunicacion-empresarial-en-situaciones-de-crisis-estudio-de-caso-la-crisis-de-fontaneda\/"},"modified":"2018-03-09T22:49:48","modified_gmt":"2018-03-09T22:49:48","slug":"la-comunicacion-empresarial-en-situaciones-de-crisis-estudio-de-caso-la-crisis-de-fontaneda","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/la-comunicacion-empresarial-en-situaciones-de-crisis-estudio-de-caso-la-crisis-de-fontaneda\/","title":{"rendered":"La comunicaci\u00f3n empresarial en situaciones de crisis. estudio de caso: la crisis de fontaneda."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Enrique Jim\u00e9nez Ana Mar\u00eda <\/strong><\/h2>\n<p>Las organizaciones empresariales est\u00e1n expuestas a situaciones susceptibles de derivar en crisis. Sus p\u00fablicos de inter\u00e9s, tanto aquellos que la conforman como aquellos que coexisten en su entorno, pueden verse afectados, e incluso, sus decisiones y actuaciones pueden influir sobremanera en la resoluci\u00f3n de la crisis. Es necesario, por tanto, que la empresa est\u00e9 preparada y establezca mecanismos de prevenci\u00f3n para evitar que la crisis pueda afectar negativamente en su imagen y\/o reputaci\u00f3n corporativa. Es en esta fase de prevenci\u00f3n donde toma importancia el considerar a la comunicaci\u00f3n como una herramienta estrat\u00e9gica de gesti\u00f3n. Es la manera de asegurar un di\u00e1logo coherente y din\u00e1mico con los p\u00fablicos de la empresa. hemos querido analizar en profundidad un caso de crisis, la crisis de fontaneda, acontecida en la compa\u00f1\u00eda multinacional united biscuits. En el transcurso de la investigaci\u00f3n tratamos de ir dando respuesta principalmente a tres cuestiones: \u00c2\u00bfqu\u00e9 problemas planteaba la decisi\u00f3n estrat\u00e9gica de united biscuits de cerrar la emblem\u00e1tica f\u00e1brica de galletas de fontaneda? \u00c2\u00bfla comunicaci\u00f3n, antes y durante la crisis, fue considerada como una herramienta de gesti\u00f3n por parte de la compa\u00f1\u00eda? \u00c2\u00bfcu\u00e1les fueron las estrategias de comunicaci\u00f3n para hacer frente a la crisis?<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La comunicaci\u00f3n empresarial en situaciones de crisis. estudio de caso: la crisis de fontaneda.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La comunicaci\u00f3n empresarial en situaciones de crisis. estudio de caso: la crisis de fontaneda. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Enrique Jim\u00e9nez Ana Mar\u00eda <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 14\/12\/2007<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Joaquin Puig Gonz\u00e1lez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Mar\u00eda Ricarte Besc\u00f3s <\/li>\n<li>Santiago Estaun Ferrer (vocal)<\/li>\n<li>Juan Benavides Delgado (vocal)<\/li>\n<li>Nuria Villagra Garcia (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Enrique Jim\u00e9nez Ana Mar\u00eda Las organizaciones empresariales est\u00e1n expuestas a situaciones susceptibles de derivar en crisis. Sus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[269],"tags":[136792,69065,43474,5803,56757,13943],"class_list":["post-61936","post","type-post","status-publish","format-standard","hentry","category-sociologia","tag-enrique-jimenez-ana-maria","tag-joaquin-puig-gonzalez","tag-jose-maria-ricarte-bescos","tag-juan-benavides-delgado","tag-nuria-villagra-garcia","tag-santiago-estaun-ferrer"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/61936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=61936"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/61936\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=61936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=61936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=61936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}