{"id":6300,"date":"1995-01-01T00:00:00","date_gmt":"1995-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1995\/01\/01\/funcion-gerencial-y-estrategica-de-la-comunicacion-institucional-en-la-universidad-complutense-de-madrid\/"},"modified":"1995-01-01T00:00:00","modified_gmt":"1995-01-01T00:00:00","slug":"funcion-gerencial-y-estrategica-de-la-comunicacion-institucional-en-la-universidad-complutense-de-madrid","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/funcion-gerencial-y-estrategica-de-la-comunicacion-institucional-en-la-universidad-complutense-de-madrid\/","title":{"rendered":"Funcion gerencial y estrategica de la comunicacion institucional en la universidad complutense de Madrid."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Angel Losada Vazquez <\/strong><\/h2>\n<p>Este trabajo esta orientado a clarificar el papel de la comunicacion organizacional en las instituciones prestadoras de servicios. Asi, a partir de la investigacion del caso particular de la universidad complutense, se definen los procedimientos necesarios para desarrollar la funcion gerencial y estrategica de la comunicacion institucional, por medio de la intervencion en la cultura de la organizacion.  estos procedimientos se concretan en un modelo de comunicacion orientado a la consolidacion de una identidad corporativa que facilite la gestion institucional y la creacion de una imagen publica eficaz para el logro de los objetivos estrategicos y cuya ejecucion se propone dentro del proyecto de transformacion institucional que se pretende desarrollar en la universidad complutense.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Funcion gerencial y estrategica de la comunicacion institucional en la universidad complutense de Madrid.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Funcion gerencial y estrategica de la comunicacion institucional en la universidad complutense de Madrid. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Angel Losada Vazquez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1995<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Fernandez Del Moral Alfonso Javier<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Pedro Orive Riva <\/li>\n<li>Pere Oriol-costa Badia (vocal)<\/li>\n<li>Francisco Vazquez Fernandez (vocal)<\/li>\n<li>Esteban Lopez Escobar (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Angel Losada Vazquez Este trabajo esta orientado a clarificar el papel de la comunicacion organizacional en las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4735,23762,269,4651],"tags":[23763,23764,5054,6665,4910,6057],"class_list":["post-6300","post","type-post","status-publish","format-standard","hentry","category-comunicaciones-sociales","category-estudios-de-comunidades","category-sociologia","category-sociologia-de-los-asentamientos-humanos","tag-angel-losada-vazquez","tag-esteban-lopez-escobar","tag-fernandez-del-moral-alfonso-javier","tag-francisco-vazquez-fernandez","tag-pedro-orive-riva","tag-pere-oriol-costa-badia"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/6300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=6300"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/6300\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=6300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=6300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=6300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}