{"id":64193,"date":"2018-03-09T22:52:11","date_gmt":"2018-03-09T22:52:11","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aproximacion-a-la-direccion-estrategica-corporativa-de-los-grupos-de-comunicacion-prisa-y-vocento-a-traves-de-la-aplicacion-del-model-kase-de-decisiones-estrategicas-de-los-hombres-de-vertice\/"},"modified":"2018-03-09T22:52:11","modified_gmt":"2018-03-09T22:52:11","slug":"aproximacion-a-la-direccion-estrategica-corporativa-de-los-grupos-de-comunicacion-prisa-y-vocento-a-traves-de-la-aplicacion-del-model-kase-de-decisiones-estrategicas-de-los-hombres-de-vertice","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aproximacion-a-la-direccion-estrategica-corporativa-de-los-grupos-de-comunicacion-prisa-y-vocento-a-traves-de-la-aplicacion-del-model-kase-de-decisiones-estrategicas-de-los-hombres-de-vertice\/","title":{"rendered":"Aproximaci\u00f3n a la direcci\u00f3n estrat\u00e9gica corporativa de los grupos de comunicaci\u00f3n prisa y vocento a trav\u00e9s de la aplicaci\u00f3n del model kase de decisiones estrat\u00e9gicas de los hombres de v\u00e9rtice"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carlos Marti Sanchis <\/strong><\/h2>\n<p>El presente trabajo estudia la direcci\u00f3n estrat\u00e9gica corporativa de los grupos de comunicaci\u00f3n espa\u00f1oles prisa y vocento, a trav\u00e9s del modelo kase de toma de decisiones estrat\u00e9gicas y su \u00e9nfasis en la figura de los hombres de v\u00e9rtice de la organizaci\u00f3n (presidente y consejero delegado). mediante la triangulaci\u00f3n de tres metodolog\u00edas (an\u00e1lisis de contenido de los discursos estudio de caso, y an\u00e1lisis a trav\u00e9s de fuentes secundarias) se analizan las estrategias y se aplica el modelo kase para clasificar a los hombres de v\u00e9rtice de los grupos de comunicaci\u00f3n prisa y vocento durante el per\u00edodo 2000-2005, en funci\u00f3n de los dos modelos propuestos por kase: pif (proto-imagen la empresa) y pa (aritm\u00e9tica del beneficio). del an\u00e1lisis de los hitor estrat\u00e9gicos y la clasificaci\u00f3n de los hombres v\u00e9rtice obtenidos se desprende que los m\u00e1ximos responsables de la direcci\u00f3n estrat\u00e9gica de prisa (jes\u00fas de polanco y juan luis cebri\u00e1n) se acercan al modelo pif y los de vocento (santiago ybarra y jos\u00e9 mar\u00eda bergareche) al modelo pa.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Aproximaci\u00f3n a la direcci\u00f3n estrat\u00e9gica corporativa de los grupos de comunicaci\u00f3n prisa y vocento a trav\u00e9s de la aplicaci\u00f3n del model kase de decisiones estrat\u00e9gicas de los hombres de v\u00e9rtice<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Aproximaci\u00f3n a la direcci\u00f3n estrat\u00e9gica corporativa de los grupos de comunicaci\u00f3n prisa y vocento a trav\u00e9s de la aplicaci\u00f3n del model kase de decisiones estrat\u00e9gicas de los hombres de v\u00e9rtice <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carlos Marti Sanchis <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/04\/2008<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Pedro Farias Garcia<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 ignacio Poblaci\u00f3n bernardo <\/li>\n<li>Jos\u00e9 Manuel Gomez y mendez (vocal)<\/li>\n<li>Francisco Javier Paniagua rojano (vocal)<\/li>\n<li>mois\u00e9s Ruiz gonz\u00e1lez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carlos Marti Sanchis El presente trabajo estudia la direcci\u00f3n estrat\u00e9gica corporativa de los grupos de comunicaci\u00f3n espa\u00f1oles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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