{"id":6430,"date":"1995-01-01T00:00:00","date_gmt":"1995-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1995\/01\/01\/el-programa-narrativo-como-expresion-del-valor-constitutivo-del-relato-en-el-spot-publicitario-audiovisual\/"},"modified":"1995-01-01T00:00:00","modified_gmt":"1995-01-01T00:00:00","slug":"el-programa-narrativo-como-expresion-del-valor-constitutivo-del-relato-en-el-spot-publicitario-audiovisual","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-de-las-artes-y-las-letras\/el-programa-narrativo-como-expresion-del-valor-constitutivo-del-relato-en-el-spot-publicitario-audiovisual\/","title":{"rendered":"El programa narrativo como expresion del valor constitutivo del relato en el spot publicitario audiovisual"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Vicente Pe\u00f1a Timon <\/strong><\/h2>\n<p>La propuesta que se presenta en esta tesis doctoral tiene como finalidad demostrar la manera de cuantificar un termino tan abstracto como es el concepto narratividad:  por otra parte el tema de este estudio es el programa narrativo. Hasta el momento, la narratividad era tratada como mero \u00ab\u00bbefecto\u00bb\u00bb que ciertos textos producian -y producen- en el receptor. Al intentar cuantificar este termino implica tratarlo como un \u00ab\u00bbfenomeno\u00bb\u00bb. Aquello que es observado, cuantificado y registrado. Asi, para que la narratividad sea susceptible de ser cuantificado, necesita del programa narrativo.  el programa narrativo es lo que garantiza el estatuto de \u00ab\u00bbfenomeno del concepto narratividad: este se \u00ab\u00bbvehicula\u00bb\u00bb a traves del programa narrativo, entendido como segmento variable especifico del elemento formal de contenido llamado accion.  medio fundamental sobre el que se apoya la accion, el programa narrativo se lo considera necesario e imprescindible para poner a prueba la valided de una sintaxis narrativa que quiera dar cuenta del caracter narrativo de los relatos audivisuales apoyandonos en las teorias de a. J. Greimas, j. Coute (s y grupo de entrevernes, demostramos que el programa narrativo funciona, al menos, de manera analoga tanto en textos literarios como en textos narrativos audiovisuales, cuya caracteristica peculiar es que se trata de textos con una sustancia (materia) expresiva (la audiovisual) donde concurren y se interactivan, simultaneamente, varias sustancias, varios codigos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El programa narrativo como expresion del valor constitutivo del relato en el spot publicitario audiovisual<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El programa narrativo como expresion del valor constitutivo del relato en el spot publicitario audiovisual <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Vicente Pe\u00f1a Timon <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1995<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Garcia Garcia<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jes\u00fas Garcia Jimenez <\/li>\n<li>Armand Balsebre Torroja (vocal)<\/li>\n<li>Miguel De Aguilera Moyano (vocal)<\/li>\n<li>Jes\u00fas Jimenez Segura (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Vicente Pe\u00f1a Timon La propuesta que se presenta en esta tesis doctoral tiene como finalidad demostrar la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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