{"id":6455,"date":"1995-01-01T00:00:00","date_gmt":"1995-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1995\/01\/01\/comunicacion-corporativa-un-instrumento-clave-en-la-gestion-estrategica-de-la-imagen-de-empresa\/"},"modified":"1995-01-01T00:00:00","modified_gmt":"1995-01-01T00:00:00","slug":"comunicacion-corporativa-un-instrumento-clave-en-la-gestion-estrategica-de-la-imagen-de-empresa","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/comunicacion-corporativa-un-instrumento-clave-en-la-gestion-estrategica-de-la-imagen-de-empresa\/","title":{"rendered":"Comunicacion corporativa. un instrumento clave en la gestion estrategica de la imagen de empresa"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Rosario Porras Rodriguez <\/strong><\/h2>\n<p>El trabajo parde de la necesidad de llevar a cabo una gestion estrategica de la propia imagen; por parte de las empresas. Para ello sera necesario conocer como se configura dicha imagen; cual es la representacion mental, que los publicos tienen de la organizacion, como se puede influir en la misma.  la autora plantea un modelo integrado de gestion; en el que la comunicacion ocupa un lugar fundamental esta se presenta como un instrumento identificador, versatil y controlable al servicio de la imagen corporativa.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Comunicacion corporativa. un instrumento clave en la gestion estrategica de la imagen de empresa<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Comunicacion corporativa. un instrumento clave en la gestion estrategica de la imagen de empresa <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Rosario Porras Rodriguez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1995<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Justo Villafa\u00f1e Gallego<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Juan Benavides Delgado <\/li>\n<li>Rafael Lopez Lita (vocal)<\/li>\n<li>Rosa Franquet Calvet (vocal)<\/li>\n<li>Margarita Ledo Andi\u00f3n (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Rosario Porras Rodriguez El trabajo parde de la necesidad de llevar a cabo una gestion estrategica de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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