{"id":6482,"date":"1995-01-01T00:00:00","date_gmt":"1995-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1995\/01\/01\/comunicacion-e-imagen-de-la-empresa-de-servicios-aplicacion-a-los-servicios-hoteleros\/"},"modified":"1995-01-01T00:00:00","modified_gmt":"1995-01-01T00:00:00","slug":"comunicacion-e-imagen-de-la-empresa-de-servicios-aplicacion-a-los-servicios-hoteleros","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/comunicacion-e-imagen-de-la-empresa-de-servicios-aplicacion-a-los-servicios-hoteleros\/","title":{"rendered":"Comunicacion e imagen de la empresa de servicios: aplicacion a los servicios hoteleros."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Eva Marina Reinares Lara <\/strong><\/h2>\n<p>El proposito de esta tesis doctoral es analizar y explicar la naturaleza de los servicios y de la comunicacion, tomando como referencia expresa los servicios hoteleros. La primera parte desarrolla un punto de partida que permite definir las coordenadas del contexto de investigacion:  a)conceptualizacion e identificacion teorica de la imagen, cuyo contenido contribuye a definir lo esencial del marco teorico vigente, b)analisis de situacion del sector turistico desde una perspectiva de aproximacion al ambito concreto de la investigacion.  la segunda parte desarrolla la aplicacion empirica, en torno a los dos grandes ejes de la oferta y la demanda.  se estructura en dos partes:  a)exposicion de los objetivos especificos del asunto a investigar y metodolog\u00eda, b)exposicion de los resultados obtenidos.  por ultimo se recogen las conclusiones relevantes de la investigacion desde los planos descriptivo, explicativo y operativo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Comunicacion e imagen de la empresa de servicios: aplicacion a los servicios hoteleros.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Comunicacion e imagen de la empresa de servicios: aplicacion a los servicios hoteleros. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Eva Marina Reinares Lara <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1995<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Agueda Esteban Talaya<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Ram\u00f3n S\u00e1nchez Guzm\u00e1n <\/li>\n<li>Lu\u00eds De Borja Sol\u00e9 (vocal)<\/li>\n<li>Enrique Bigne Alca\u00f1iz (vocal)<\/li>\n<li>Teodoro Luque Martinez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Eva Marina Reinares Lara El proposito de esta tesis doctoral es analizar y explicar la naturaleza de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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