{"id":66051,"date":"2008-08-07T00:00:00","date_gmt":"2008-08-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/relaciones-publicas-internacionales-la-imagen-de-marca-paa%c2%ads-de-puerto-rico-y-su-relacion-con-el-turismo\/"},"modified":"2008-08-07T00:00:00","modified_gmt":"2008-08-07T00:00:00","slug":"relaciones-publicas-internacionales-la-imagen-de-marca-paa%c2%ads-de-puerto-rico-y-su-relacion-con-el-turismo","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/tecnologia-de-las-telecomunicaciones\/relaciones-publicas-internacionales-la-imagen-de-marca-paa%c2%ads-de-puerto-rico-y-su-relacion-con-el-turismo\/","title":{"rendered":"Relaciones p\u00fablicas internacionales: la imagen de marca pa\u00eds de puerto rico y su relaci\u00f3n con el turismo"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Ivette Maritza Soto Velez <\/strong><\/h2>\n<p>La tesis relaciones p\u00fablicas inernacionales: la imagen de marca de puerto rico y su repercusi\u00f3n en wl turismo pretende evaluar a la luz de los conceptos de relaciones p\u00fablicas internacionales si puerto rico cuenta con una imagen de marca definida, atractiva para los turistas y si los mensajes que emite el ministerio de turismo son efectivos en atraer a los turistas de puerto rico. En la revisi\u00f3n de literatura se abordaron los siguientes temas: las relaciones p\u00fablicas internacionales, el marketing de ciudades, la imagen de un pa\u00eds, la marca, el concepto de imagen de marca pa\u00eds y la industria tur\u00edstica de puerto rico. para establecer la imagen de marca pa\u00eds de puerto rico se evaluaron las pol\u00edticas de acci\u00f3n comunicativa de la compa\u00f1\u00eda de turismo de puerto rico (ministerio de turismo de puerto rico), se realiz\u00f3 un an\u00e1lisis de contenido a dos diarios espa\u00f1oles y dos diarios estadounidenses y se realiz\u00f3 entrevistas a expertos que laboran en la industria del turismo en puerto rico. Pr\u00e1cticamente se ve un estudio de caso, definici\u00f3n establecida por yin (2003) donde se investiga un fen\u00f3meno contempor\u00e1neo con el contexto real especialmente cuando las barreras entre el fen\u00f3meno y el contexto no est\u00e1n claras. (P.13)<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Relaciones p\u00fablicas internacionales: la imagen de marca pa\u00eds de puerto rico y su relaci\u00f3n con el turismo<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Relaciones p\u00fablicas internacionales: la imagen de marca pa\u00eds de puerto rico y su relaci\u00f3n con el turismo <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Ivette Maritza Soto Velez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 08\/07\/2008<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Antonio Castillo Esparcia<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Mar\u00eda teresa Otero <\/li>\n<li>Ana bel\u00e9n Fern\u00e1ndez (vocal)<\/li>\n<li>Ana Almansa (vocal)<\/li>\n<li>alfonso Gonz\u00e1lez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ivette Maritza Soto Velez La tesis relaciones p\u00fablicas inernacionales: la imagen de marca de puerto rico y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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