{"id":66591,"date":"2018-03-09T22:54:56","date_gmt":"2018-03-09T22:54:56","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-de-optimizacion-de-la-gestion-del-cliente-en-el-sector-bancario-espanol-mediante-el-uso-del-crm\/"},"modified":"2018-03-09T22:54:56","modified_gmt":"2018-03-09T22:54:56","slug":"marketing-de-optimizacion-de-la-gestion-del-cliente-en-el-sector-bancario-espanol-mediante-el-uso-del-crm","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/innovacion-tecnologica\/marketing-de-optimizacion-de-la-gestion-del-cliente-en-el-sector-bancario-espanol-mediante-el-uso-del-crm\/","title":{"rendered":"Marketing de optimizaci\u00f3n de la gesti\u00f3n del cliente en el sector bancario espa\u00f1ol mediante el uso del crm"},"content":{"rendered":"<h2>Tesis doctoral de <strong> David De La Antonia L\u00f3pez <\/strong><\/h2>\n<p>El concepto crm comprende la metodolog\u00eda, disciplina y tecnolog\u00eda que tiene por objeto automatizar y mejorar los procesos de negocio asociados a la gesti\u00f3n de la relaci\u00f3n de la empresa con el cliente, principalmente en las \u00e1reas de venta, marketing, servicios de atenci\u00f3n al cliente y soporte, con el fin \u00faltimo de incrementar los beneficios de la empresa mediante la optimizaci\u00f3n, personalizaci\u00f3n y diferenciaci\u00f3n  de dicha relaci\u00f3n con el cliente. Se trata, en definitva, de una estrategia de negocios disciplinada de la que la tecnolog\u00eda es el motor de dicha estrategia. El estudio realizado ha demostrado que la implantaci\u00f3n de una estrategia de crm en las empresas del sector bancario espa\u00f1ol consigue que se optimice la gesti\u00f3n de las relaciones con el cliente.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Marketing de optimizaci\u00f3n de la gesti\u00f3n del cliente en el sector bancario espa\u00f1ol mediante el uso del crm<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Marketing de optimizaci\u00f3n de la gesti\u00f3n del cliente en el sector bancario espa\u00f1ol mediante el uso del crm <\/li>\n<li><strong>Autor:<\/strong>\u00a0 David De La Antonia L\u00f3pez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Antonio de nebrija<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 23\/07\/2008<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Manuel Saiz \u00e1lvarez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Luis Joyanes aguilar <\/li>\n<li>Antonio  Javier Ramos llanos (vocal)<\/li>\n<li>Miguel \u00e1ngel Galindo mart\u00edn (vocal)<\/li>\n<li>m\u00f3nica Garc\u00eda-ochoa y mayor (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de David De La Antonia L\u00f3pez El concepto crm comprende la metodolog\u00eda, disciplina y tecnolog\u00eda que tiene por [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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