{"id":6817,"date":"1995-01-01T00:00:00","date_gmt":"1995-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1995\/01\/01\/la-perspectiva-interactiva-y-el-concepto-de-metacomunicacion-en-la-obra-batesoniana-el-discurso-publicitario-juvenil-como-ejemplo-de-doble-vinculo\/"},"modified":"1995-01-01T00:00:00","modified_gmt":"1995-01-01T00:00:00","slug":"la-perspectiva-interactiva-y-el-concepto-de-metacomunicacion-en-la-obra-batesoniana-el-discurso-publicitario-juvenil-como-ejemplo-de-doble-vinculo","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/la-perspectiva-interactiva-y-el-concepto-de-metacomunicacion-en-la-obra-batesoniana-el-discurso-publicitario-juvenil-como-ejemplo-de-doble-vinculo\/","title":{"rendered":"La perspectiva interactiva y el concepto de metacomunicacion en la obra batesoniana. el discurso publicitario juvenil como ejemplo de doble vinculo."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda  Josefa Lucerga Perez <\/strong><\/h2>\n<p>La polifacetica obra de gregory bateson ha abierto caminos en multiples disciplinas cientificas. Partiendo del caracter semiotico de su aportacion epistemologica, la \u00abecolog\u00eda de la mente\u00bb, el presente trabajo examina el rendimiento de la teoria comunicativa batesonina en el ambito filologico, sosteniendo que los aspectos nucleares de la misma, en especial la perspectiva interactiva, el concepto de metacomunicacion y la hipotesis del doble vinculo, implican una remodelacion del marco semiocomunicativo general y plantean la necesidad de nuevos criterios y unidades de analisis.  este marco teorico se aplica al analisis del discurso publicitario juvenil, concibiendolo como un ejemplo de doble vinculo en el que los rasgos independencia e individualidad, asociados al \u00abconsumidor modelo joven\u00bb, conforman un patron de interaccion paradojica al entrar en contacto con la intencionalidad universalizadora e integradora de todo mensaje publicitario. Esta incongruencia se manifiesta como un conflicto entre el nivel semantico y, principalmente, las modalidades de la enunciacion.  finalmente, se sugiere la posibilidad de aplicacion de la hipotesis del doble vinculo al campo literario, como alternativa a los modelos freudianos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La perspectiva interactiva y el concepto de metacomunicacion en la obra batesoniana. el discurso publicitario juvenil como ejemplo de doble vinculo.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La perspectiva interactiva y el concepto de metacomunicacion en la obra batesoniana. el discurso publicitario juvenil como ejemplo de doble vinculo. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda  Josefa Lucerga Perez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Murcia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1995<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Jimenez Cano Jos\u00e9 M.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Estanislao Ramon Trives <\/li>\n<li>Jos\u00e9 Nicolas Romera Castillo (vocal)<\/li>\n<li>Tomas Albaladejo Mayordomo (vocal)<\/li>\n<li>Stefano Arduini (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Josefa Lucerga Perez La polifacetica obra de gregory bateson ha abierto caminos en multiples disciplinas cientificas. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[59,62,8235,980,3676],"tags":[16716,25065,5039,25064,25066,4759],"class_list":["post-6817","post","type-post","status-publish","format-standard","hentry","category-linguistica","category-linguistica-sincronica","category-murcia","category-semiologia","category-sociolinguistica","tag-estanislao-ramon-trives","tag-jimenez-cano-jose-m","tag-jose-nicolas-romera-castillo","tag-maria-josefa-lucerga-perez","tag-stefano-arduini","tag-tomas-albaladejo-mayordomo"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/6817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=6817"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/6817\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=6817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=6817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=6817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}