{"id":6906,"date":"1995-01-01T00:00:00","date_gmt":"1995-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1995\/01\/01\/la-retorica-del-mensaje-publicitario-un-tratamiento-interdisciplinar\/"},"modified":"1995-01-01T00:00:00","modified_gmt":"1995-01-01T00:00:00","slug":"la-retorica-del-mensaje-publicitario-un-tratamiento-interdisciplinar","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/la-retorica-del-mensaje-publicitario-un-tratamiento-interdisciplinar\/","title":{"rendered":"La retorica del mensaje publicitario: un tratamiento interdisciplinar"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Diez Arroyo M. Luisa <\/strong><\/h2>\n<p>En esta tesis doctoral se analiza el lenguaje de la publicidad escrita en ingles, desde una perspectiva retorica. Entendemos la retorica en el sentido clasico del termino, es decir, como estudio de los mecanismos linguisticos que se cumplen para convencer. El termino de la publicidad consigue presentar sus mensajes atractivos al violar sistematicamente las reglas que rigen el intercambio comunicativo ordinario, es decir, el principio de cooperacion griceano y las maximas. Nuestro sistema retorico presenta los distintos recursos expresivos como transgresiones fundamentales de tres de los cuatro maximos: la de relacion, la de cualidad y la de cantidad. El enfoque interdisciplinar nos permite explicar la importancia de las interencias en la comunicacion publicitaria, que es un tipo de comunicacion encubierta. Elementos como el contexto, el conocimiento previo del receptor y la emision del mensaje, juegan un papel fundamental en la recuperacion del significado.  dado que se violan los principios comunicativos, acceder a dicho significado supone que es destinatario realice un considerable esfuerzo de procesamiento, por lo que el principio del minimo esfuerzo tambien es transgredido.  tanto el emisor como el receptor se benefician sin embargo, de una comunicacion de las caracteristicas, pues el emisor consigue que el lector se fije en una comunicacion que de otro modo podria pasar desapercibido, mientras que el destinatario se divierte en acceder a un mensaje que dista mucho de ser evidente.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La retorica del mensaje publicitario: un tratamiento interdisciplinar<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La retorica del mensaje publicitario: un tratamiento interdisciplinar <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Diez Arroyo M. Luisa <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Oviedo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1995<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Gonzalez Escribano Jos\u00e9 Luis<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Patricia Shaw Fairman <\/li>\n<li>Pamela Faber Blanchard (vocal)<\/li>\n<li>Enrique Bernardez Sanchis (vocal)<\/li>\n<li>Rosa Rabad\u00e1n \u00e1lvarez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Diez Arroyo M. Luisa En esta tesis doctoral se analiza el lenguaje de la publicidad escrita en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[147,3925,59,62,8846,576,628],"tags":[25304,888,8174,8569,8924,25305],"class_list":["post-6906","post","type-post","status-publish","format-standard","hentry","category-ciencias-de-las-artes-y-las-letras","category-estilo-y-retorica","category-linguistica","category-linguistica-sincronica","category-oviedo","category-retorica","category-teoria-analisis-y-critica-literarios","tag-diez-arroyo-m-luisa","tag-enrique-bernardez-sanchis","tag-gonzalez-escribano-jose-luis","tag-pamela-faber-blanchard","tag-patricia-shaw-fairman","tag-rosa-rabadan-alvarez"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/6906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=6906"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/6906\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=6906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=6906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=6906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}