{"id":69843,"date":"2004-07-09T00:00:00","date_gmt":"2004-07-09T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/segmentacion-del-mercado-tura%c2%adstico-espanol-turismo-en-casas-rurales\/"},"modified":"2004-07-09T00:00:00","modified_gmt":"2004-07-09T00:00:00","slug":"segmentacion-del-mercado-tura%c2%adstico-espanol-turismo-en-casas-rurales","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/politecnica-de-valencia\/segmentacion-del-mercado-tura%c2%adstico-espanol-turismo-en-casas-rurales\/","title":{"rendered":"Segmentaci\u00f3n del mercado tur\u00edstico espa\u00f1ol. turismo en casas rurales."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Bernat Roig Merino <\/strong><\/h2>\n<p>Esta tesis doctoral tiene como objetivo fundamental la segmentaci\u00f3n del mercado tur\u00edstico espa\u00f1ol, desde la \u00f3ptica del turismo en casas rurales. para efectuar esta segmentaci\u00f3n se ha partido, principalmente, de la informaci\u00f3n procedente de la fuente estad\u00edstica sobre movimientos tur\u00edsticos de los espa\u00f1oles, familitur, que realiza el ministerio de econom\u00eda a trav\u00e9s del instituto de estudios tur\u00edsticos. Se trata, por tanto, de efectuar una investigaci\u00f3n comercial explicativa y cuantitativa, de \u00e1mbito nacional. para la segmentaci\u00f3n del mercado tur\u00edstico espa\u00f1ol se ha utilizado el m\u00e9todo chaid y se han identificado doce segmentos, que presentan comportamientos diferentes en cuanto a la realizaci\u00f3n de turismo en casa rural. De cada segmento se describen sus caracter\u00edsticas sociodemogr\u00e1ficas, su tama\u00f1o y algunos comportamientos tur\u00edsticos b\u00e1sicos para poder efectuar la valoraci\u00f3n comercial de dichos segmentos y proponer estrategias comerciales.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Segmentaci\u00f3n del mercado tur\u00edstico espa\u00f1ol. turismo en casas rurales.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Segmentaci\u00f3n del mercado tur\u00edstico espa\u00f1ol. turismo en casas rurales. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Bernat Roig Merino <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 07\/09\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Rodr\u00edguez Barrio Jos\u00e9 Enrique<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: ramon Alonso sebastian <\/li>\n<li>amparo Sancho perez (vocal)<\/li>\n<li>baldomero Segura garcia del rio (vocal)<\/li>\n<li>arturo Serrano bermejo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Bernat Roig Merino Esta tesis doctoral tiene como objetivo fundamental la segmentaci\u00f3n del mercado tur\u00edstico espa\u00f1ol, desde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[16820],"tags":[59065,32546,39774,152756,16029,16031],"class_list":["post-69843","post","type-post","status-publish","format-standard","hentry","category-politecnica-de-valencia","tag-amparo-sancho-perez","tag-arturo-serrano-bermejo","tag-baldomero-segura-garcia-del-rio","tag-bernat-roig-merino","tag-ramon-alonso-sebastian","tag-rodriguez-barrio-jose-enrique"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/69843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=69843"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/69843\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=69843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=69843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=69843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}