{"id":69940,"date":"2018-03-09T23:14:26","date_gmt":"2018-03-09T23:14:26","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/gestion-de-empresas-de-servicios-con-yield-management-aplicacion-al-sector-hotelero\/"},"modified":"2018-03-09T23:14:26","modified_gmt":"2018-03-09T23:14:26","slug":"gestion-de-empresas-de-servicios-con-yield-management-aplicacion-al-sector-hotelero","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sevilla\/gestion-de-empresas-de-servicios-con-yield-management-aplicacion-al-sector-hotelero\/","title":{"rendered":"Gesti\u00f3n de empresas de servicios con yield management. aplicaci\u00f3n al sector hotelero"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jos\u00e9 Guadix Mart\u00edn <\/strong><\/h2>\n<p>El sector de servicios goza de una importancia fundamental en la actividad empresarial, de aqu\u00ed la trascendencia de analizar la gesti\u00f3n de las empresas que lo integra. Durante la elaboraci\u00f3n del trabajo se ha tratado, en primer lugar, de analizar los problemas existentes en las empresas del sector servicios asociados a la utilizaci\u00f3n de sus unidades de inventario. el problema surge por las caracter\u00edsticas de las mismas, principalmente por su car\u00e1cter perecedero. Es una realidad que las unidades diarias no vendidas implican una p\u00e9rdida de ingresos. Tambi\u00e9n presentan una posibilidad de venta anticipada y una segmentaci\u00f3n delos clientes por lo que, para algunos servicios, surge la posibilidad de venderlos por adelantado o esperar a instantes cercanos a su consumo con ventas a precios superiores. De este modo aparece un coste de oportunidad asociado a los inventarios por lo que ser\u00e1 de enorme importancia que la previsi\u00f3n de demanda de clientes sea lo m\u00e1s cercana posible a la real. Adem\u00e1s, de estas caracter\u00edsticas, las empresas del sector servicios presentna una capacidad fija a corto plazo. Por lo que su utilizaci\u00f3n debe hacerse de la mejor manera posible.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Gesti\u00f3n de empresas de servicios con yield management. aplicaci\u00f3n al sector hotelero<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Gesti\u00f3n de empresas de servicios con yield management. aplicaci\u00f3n al sector hotelero <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jos\u00e9 Guadix Mart\u00edn <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 13\/09\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Onieva Gim\u00e9nez Luis Gerardo<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: felipe Ruiz l\u00f3pez <\/li>\n<li>ricardo Del olmo mart\u00ednez (vocal)<\/li>\n<li> Bueno lid\u00f3n Jos\u00e9 Mar\u00eda (vocal)<\/li>\n<li>alfonso Dur\u00e1n heras (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jos\u00e9 Guadix Mart\u00edn El sector de servicios goza de una importancia fundamental en la actividad empresarial, de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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