{"id":70293,"date":"2018-03-09T23:14:48","date_gmt":"2018-03-09T23:14:48","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-reto-digital-de-la-television-generalista-comercial\/"},"modified":"2018-03-09T23:14:48","modified_gmt":"2018-03-09T23:14:48","slug":"el-reto-digital-de-la-television-generalista-comercial","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-reto-digital-de-la-television-generalista-comercial\/","title":{"rendered":"El reto digital de la televisi\u00f3n generalista comercial"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Yolanda Marugan Calvo <\/strong><\/h2>\n<p>La llegada de la tecnolog\u00eda digital modifica los procesos de producci\u00f3n y conlleva una aparente mejora de la econom\u00eda empresarial. Este adelanto implica la dinamizaci\u00f3n de los sectores industriales y facilita al ciudadano el acceso a la sociedad de la informaci\u00f3n.  la promesa ofrecida por esos progresos incita a los pa\u00edses a impulsar la migraci\u00f3n hacia estas tecnolog\u00edas, siendo el sector audiovisual uno de los principales implicados en el cambio.  as\u00ed, en espa\u00f1a, con la aprobaci\u00f3n en 1998 del plan t\u00e9cnico de la televisi\u00f3n digital terrenal, comienza una epopeya digital para las empresas televisivas comerciales, que han de sumar una nueva obligaci\u00f3n a otras ya existentes que se desarrollan en un entorno legal y administrativo carente de l\u00f3gica organizacional. \u00c2\u00bfEst\u00e1 preparado el sector para el cambio?, \u00c2\u00bfEst\u00e1n sentadas las bases para el correcto desarrollo competitivo de la empresas televisivas?  el objetivo de este trabajo se centra en analizar las aportaciones de la tecnolog\u00eda digital a la televisi\u00f3n terrestre y su conjugaci\u00f3n con la situaci\u00f3n de mercado que viven estas empresas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El reto digital de la televisi\u00f3n generalista comercial<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El reto digital de la televisi\u00f3n generalista comercial <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Yolanda Marugan Calvo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 24\/09\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Contreras Tejera Jos\u00e9 Miguel<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: enrique Bustamante ramirez <\/li>\n<li>Luis Miguel Mart\u00ednez fern\u00e1ndez (vocal)<\/li>\n<li> Marcos molano m. del mar (vocal)<\/li>\n<li>ricardo Perez amat garcia (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Yolanda Marugan Calvo La llegada de la tecnolog\u00eda digital modifica los procesos de producci\u00f3n y conlleva una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[46288,5801,77216,69828,66758,153554],"class_list":["post-70293","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-contreras-tejera-jose-miguel","tag-enrique-bustamante-ramirez","tag-luis-miguel-Martinez-fernandez","tag-marcos-molano-m-del-mar","tag-ricardo-perez-amat-garcia","tag-yolanda-marugan-calvo"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/70293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=70293"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/70293\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=70293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=70293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=70293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}