{"id":70688,"date":"2004-07-10T00:00:00","date_gmt":"2004-07-10T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/metodo-de-encuestas-auto-administrativas-a-traves-de-internet-el-correo-electronico-y-la-pagina-web-en-el-contexto-del-marketing-internol\/"},"modified":"2004-07-10T00:00:00","modified_gmt":"2004-07-10T00:00:00","slug":"metodo-de-encuestas-auto-administrativas-a-traves-de-internet-el-correo-electronico-y-la-pagina-web-en-el-contexto-del-marketing-internol","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/metodo-de-encuestas-auto-administrativas-a-traves-de-internet-el-correo-electronico-y-la-pagina-web-en-el-contexto-del-marketing-internol\/","title":{"rendered":"M\u00e9todo de encuestas auto administrativas a trav\u00e9s de internet: el correo electr\u00f3nico y la p\u00e1gina web en el contexto del marketing internol."},"content":{"rendered":"

Tesis doctoral de S\u00e1enz Bravo M. Luisa <\/strong><\/h2>\n

En los primeros cap\u00edtulos de esta tesis doctoral se realiza un an\u00e1lisis detallado de las distintas formas de realizaci\u00f3n de encuestas a trav\u00e9s de internet. a continuaci\u00f3n se hace una exhaustiva referencia a los hallazgos publicados por diversos autores en la materia, frecuentemente basados en estudios comparativos de encuestas en internet con encuestas por m\u00e9todos tradicionales, principalmente postales.Los factores que se han considerado para determinar la mayro validez de los m\u00e9todos auto administrativos a trav\u00e9s de internet sobre los m\u00e9todos auto administrativos tradicionales son: – el \u00edndice de respuesta – la calidad de los datos – el coste de m\u00e9todo – la velocidad a continuaci\u00f3n se formulan las hip\u00f3tesis te\u00f3ricas y b\u00e1sicas a constrastar, se exponen los objetivos de la investigaci\u00f3n y se realiza la descripci\u00f3n de la metodolog\u00eda de trabajo empleada, desde la definici\u00f3n del m\u00e9todo de investigaci\u00f3n , pasando por el universo objeto de estudio, el tama\u00f1o y las t\u00e9cnicas de muestreo empleadas y el cuestionario, hasta el procesamiento y tratamiento estad\u00edstico que se hizo de los resultados. finalmente se presentan los resultados de la investigaci\u00f3n primaria realizada simult\u00e1neamente por tres procedimientos (correo postal, correo electr\u00f3nico e intranet). La relaizaci\u00f3n de esta investigaci\u00f3n permite aportar conclusiones sobre la mayor , similar o menor eficacia y eficiencia, del uso de los m\u00e9todos auto administrados a trav\u00e9s de internet sobre los tradicionales en papel,para poblaciones de usuarios espa\u00f1oles con un alto grafdo de acceso a los medios electr\u00f3nicos.<\/p>\n

 <\/p>\n

Datos acad\u00e9micos de la tesis doctoral \u00abM\u00e9todo de encuestas auto administrativas a trav\u00e9s de internet: el correo electr\u00f3nico y la p\u00e1gina web en el contexto del marketing internol.<\/strong>\u00ab<\/h3>\n
    \n
  • T\u00edtulo de la tesis:<\/strong>\u00a0 M\u00e9todo de encuestas auto administrativas a trav\u00e9s de internet: el correo electr\u00f3nico y la p\u00e1gina web en el contexto del marketing internol. <\/li>\n
  • Autor:<\/strong>\u00a0 S\u00e1enz Bravo M. Luisa <\/li>\n
  • Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n
  • Fecha de lectura de la tesis:<\/strong>\u00a0 07\/10\/2004<\/li>\n<\/ul>\n

     <\/p>\n

    Direcci\u00f3n y tribunal<\/h3>\n
      \n
    • Director de la tesis<\/strong>\n
        \n
      • Roberto Fern\u00e1ndez Rodr\u00edguez<\/li>\n<\/ul>\n<\/li>\n
      • Tribunal<\/strong>\n
          \n
        • Presidente del tribunal: Carlos Garc\u00eda-gutierrez fern\u00e1ndez <\/li>\n
        • manuela Saco vazquez (vocal)<\/li>\n
        • agueda Esteban talaya (vocal)<\/li>\n
        • Matev gordon Jos\u00e9 Luis (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

           <\/p>\n","protected":false},"excerpt":{"rendered":"

          Tesis doctoral de S\u00e1enz Bravo M. Luisa En los primeros cap\u00edtulos de esta tesis doctoral se realiza un an\u00e1lisis detallado […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,1302],"tags":[24007,17160,24340,154278,97925,154277],"class_list":["post-70688","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-organizacion-y-gestion-de-empresas","tag-agueda-esteban-talaya","tag-carlos-garcia-gutierrez-fernandez","tag-manuela-saco-vazquez","tag-matev-gordon-jose-luis","tag-roberto-fernandez-rodriguez","tag-saenz-bravo-m-luisa"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/70688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=70688"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/70688\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=70688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=70688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=70688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}