{"id":70814,"date":"2018-03-09T23:15:21","date_gmt":"2018-03-09T23:15:21","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/analisis-de-la-simbologa%c2%ada-visual-de-instituciones-financieras-espanolas\/"},"modified":"2018-03-09T23:15:21","modified_gmt":"2018-03-09T23:15:21","slug":"analisis-de-la-simbologa%c2%ada-visual-de-instituciones-financieras-espanolas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/analisis-de-la-simbologa%c2%ada-visual-de-instituciones-financieras-espanolas\/","title":{"rendered":"Analisis de la simbolog\u00eda visual de instituciones financieras espa\u00f1olas"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Olmeda Centeno M. Nieves <\/strong><\/h2>\n<p>Parte i: estudio documental:  fundamentos te\u00f3ricos: cap\u00edtulo i: semi\u00f3tica. Cap\u00edtulo ii. Comunicaci\u00f3n visual, cap\u00edtulo iii: la percepci\u00f3n , cap\u00edtulo iv. La marca. Cap\u00edtulo v: la imagen. Cap\u00edtulo vi: identidad visual. Cap\u00edtulo vii: dise\u00f1o grafico . Cap\u00edtulo viii: origen y evoluci\u00f3n de las instituciones financieras espa\u00f1olas.  parte ii: trabajo de campo.  cap\u00edtulo ix: metodolog\u00eda de la investigaci\u00f3n .Cap\u00edtulo x: analisis de marcas: banco atl\u00e1ntico.Banco bilbao vizcaya argentaria (bbva).Banco espa\u00f1ol de credito (banesto). Banco internacional espa\u00f1ol (bankinter).Banco guipuzcoano.Banco herrero. Banco pastor. Banco popular . Banco sabadell. Banco santander central hispano(bsch).Banco zaragozano .Caixa catalunya. Caja espa\u00f1a. Caja Madrid.La caixa.  parte iii: conclusiones generales.  parte iv: bibliografia monograf\u00edas. Obras de referencias . Teseo: base de datos de tesis doctorales espa\u00f1olas. Edici\u00f3n en la red (www). Art\u00edculos de prensa y revistas .Glosario.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Analisis de la simbolog\u00eda visual de instituciones financieras espa\u00f1olas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Analisis de la simbolog\u00eda visual de instituciones financieras espa\u00f1olas <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Olmeda Centeno M. Nieves <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 18\/10\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rafael Lopez Lita<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: justo Villafa\u00f1e gallego <\/li>\n<li>Marta Pacheco rueda (vocal)<\/li>\n<li> Gutierrez vierna espada Luis angel (vocal)<\/li>\n<li>Francisco Javier Gomez tar\u00edn (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Olmeda Centeno M. Nieves Parte i: estudio documental: fundamentos te\u00f3ricos: cap\u00edtulo i: semi\u00f3tica. Cap\u00edtulo ii. Comunicaci\u00f3n visual, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[772,82],"tags":[65687,93287,5320,154493,154492,24150],"class_list":["post-70814","post","type-post","status-publish","format-standard","hentry","category-actividad-economica","category-ciencias-economicas","tag-francisco-javier-gomez-tarin","tag-gutierrez-vierna-espada-luis-angel","tag-justo-villafane-gallego","tag-marta-pacheco-rueda","tag-olmeda-centeno-m-nieves","tag-rafael-lopez-lita"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/70814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=70814"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/70814\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=70814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=70814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=70814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}