{"id":71261,"date":"2018-03-09T23:15:50","date_gmt":"2018-03-09T23:15:50","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-publicidad-desleal-en-las-resoluciones-del-jurado-de-la-asociacion-autocontrol\/"},"modified":"2018-03-09T23:15:50","modified_gmt":"2018-03-09T23:15:50","slug":"la-publicidad-desleal-en-las-resoluciones-del-jurado-de-la-asociacion-autocontrol","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/la-publicidad-desleal-en-las-resoluciones-del-jurado-de-la-asociacion-autocontrol\/","title":{"rendered":"La publicidad desleal en las resoluciones del jurado de la asociacion autocontrol"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Estela Bernad Monferrer <\/strong><\/h2>\n<p>La publicidad es un instrumento primordial en la lucha de los distintos agentes econ\u00f3micos en el mercado que debe realizarse de manera l\u00edcita. pero, en no pocas ocasiones los anunciantes adoptan en el mercado una actitud agresiva en su intento de atraer la demanda hacia s\u00ed, intentando modificar o consolidar la elecci\u00f3n de las ofertas por parte de los consumidores. esta actuaci\u00f3n ser\u00e1 l\u00edcita y propia del sistema econ\u00f3mico competitivo cuando se produzca de manera leal. La actuaci\u00f3n desleal, supone una actuaci\u00f3n concurrencial indebida, que debe ser prohibida y subsanada con todos los remedios que la ley dispone. En nuestro an\u00e1lisis de la licitud publicitaria vemos que en espa\u00f1a la materia ha sido profusamente regulada, y sin embargo, tal profusi\u00f3n no ha bastado para garantizar su eficacia y seguridad. Por ello, en la actualidad, la lucha para garantizar la publicidad leal y l\u00edcita se realiza a trav\u00e9s de la actividad del legislador, pero complementada con remedios m\u00e1s flexibles, entre  los que se encuentra el autocontrol publicitario. Con la elecci\u00f3n y estudio de este tema, se ha pretendido analizar el papel de la asociaci\u00f3n para la autoregulaci\u00f3n de la comunicaci\u00f3n comercial a la hora de resolver las controversias derivadas de los mensajes publicitarios, as\u00ed como rese\u00f1ar la importancia de llegar a soluciones autocompositivas, m\u00e1s \u00e1giles y econ\u00f3micas que los procedimientos jurisdiccionales tradicionales.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La publicidad desleal en las resoluciones del jurado de la asociacion autocontrol<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La publicidad desleal en las resoluciones del jurado de la asociacion autocontrol <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Estela Bernad Monferrer <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Jaume i de castell\u00f3n<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 16\/11\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rafael Lopez Lita<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Carlos Lema Devesa <\/li>\n<li>Justo Villafa\u00f1e Gallegos (vocal)<\/li>\n<li> Senent Vidal Mar\u00eda  Jos\u00e9 (vocal)<\/li>\n<li>Anxo Tato Plaza (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Estela Bernad Monferrer La publicidad es un instrumento primordial en la lucha de los distintos agentes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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