{"id":71271,"date":"2018-03-09T23:15:50","date_gmt":"2018-03-09T23:15:50","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/publicidad-y-promocion-en-el-cine-mudo-espanol\/"},"modified":"2018-03-09T23:15:50","modified_gmt":"2018-03-09T23:15:50","slug":"publicidad-y-promocion-en-el-cine-mudo-espanol","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/publicidad-y-promocion-en-el-cine-mudo-espanol\/","title":{"rendered":"Publicidad y promocion en el cine mudo espa\u00f1ol."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Monica Garcia Sanchez <\/strong><\/h2>\n<p>La promoci\u00f3n publicitaria de cualquier producto provoca la evoluci\u00f3n de los mismos, as\u00ed como su aceptaci\u00f3n y difusi\u00f3n en el amplio mercado.Por eso, el cine, desde su nacimiento no quiso quedarse atr\u00e1s y utiliz\u00f3 todos los medios a su alcance para darse a conocer entre la heterogenea sociedad de principios del siglo xx.Carteles, programas de mano, fotograf\u00edas, prensa especializada, postales cinematogr\u00e1ficas, etc. Fueron los elementos m\u00e1s desarrollados para promocionar el producto pel\u00edcula , que tanto cost\u00f3 que se aceptara y fuera demandado por el diferente p\u00fablico. No solo se quedaron con el simple fen\u00f3meno de la publicidad, sino que se lleg\u00f3 a crear toda una corriente, sobre todo con el cartel, un mundo empresarial que provoc\u00f3 la evoluci\u00f3n, y la independencia, en cierto sentido, del cine espa\u00f1ol. la mentalidad empresarial, que tanto cost\u00f3 tener a nuestros empresarios cinematogr\u00e1ficos , tuvo su mayor \u00e9xito en los a\u00f1os veinte, consiguiendo que nuestro cine brillara con luz propia y evolucionara sin temor al famoso cine norteamericano, que tanto llenaba las salas de cualquier pa\u00eds del mundo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Publicidad y promocion en el cine mudo espa\u00f1ol.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Publicidad y promocion en el cine mudo espa\u00f1ol. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Monica Garcia Sanchez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 17\/11\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Garcia Fernandez Emilio Carlos<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Santiago Sanchez gonzalez <\/li>\n<li>marcial Garc\u00eda l\u00f3pez (vocal)<\/li>\n<li> Marcos molano m. del mar (vocal)<\/li>\n<li>Francisco Perales bazo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Monica Garcia Sanchez La promoci\u00f3n publicitaria de cualquier producto provoca la evoluci\u00f3n de los mismos, as\u00ed como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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