{"id":71820,"date":"2018-03-09T23:16:34","date_gmt":"2018-03-09T23:16:34","guid":{"rendered":""},"modified":"2018-03-09T23:16:34","modified_gmt":"2018-03-09T23:16:34","slug":"practica-y-uso-de-los-medios-propios-de-comunicacion-dirigidos-al-publico-interno-como-herramientas-de-relaciones-publicas-en-el-sector-de-la-banca-privada-espanola-durante-el-ano-2002-aplicabilida","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/practica-y-uso-de-los-medios-propios-de-comunicacion-dirigidos-al-publico-interno-como-herramientas-de-relaciones-publicas-en-el-sector-de-la-banca-privada-espanola-durante-el-ano-2002-aplicabilida\/","title":{"rendered":"Pr\u00e1ctica y uso de los medios propios de comunicaci\u00f3n dirigidos al p\u00fablico interno, como herramientas de relaciones p\u00fablicas, en el sector de la banca privada espa\u00f1ola durante el a\u00f1o 2002: aplicabilidad, periodicidad, destinatarios y efectos"},"content":{"rendered":"<h2>Tesis doctoral de <strong> M. Carmen Carret\u00f3n Ball\u00e9ster <\/strong><\/h2>\n<p>El estudio de investigaci\u00f3n consiste en analizar la situaci\u00f3n de las relaciones p\u00fablicas en la comunicaci\u00f3n interna de las entidades bancarias espa\u00f1olas durante el ejercicio 2002.Para ello, se analizan y se estudian tanto los medios o instrumentos con los que las entidades gozan para comunicarse con sus p\u00fablicos internos, (empleados y accionistas), como los contenidos que les son dirigidos.Asimismo, se intenta describir el grado de eficacia que alcanza la pol\u00edtica de comunicaci\u00f3n interna de los bancos espa\u00f1oles, encuestando por una parte a sus directores de comunicaci\u00f3n y por otra parte, a los empleados de la banca.Adem\u00e1s, tratamos de averiguar si los medios empleados por la banca para mantener buenas relaciones con sus empleados y accionistas son los que m\u00e1s inter\u00e9s suscitan entre ambos colectivos, sobre todo, en los empleados.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Pr\u00e1ctica y uso de los medios propios de comunicaci\u00f3n dirigidos al p\u00fablico interno, como herramientas de relaciones p\u00fablicas, en el sector de la banca privada espa\u00f1ola durante el a\u00f1o 2002: aplicabilidad, periodicidad, destinatarios y efectos<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Pr\u00e1ctica y uso de los medios propios de comunicaci\u00f3n dirigidos al p\u00fablico interno, como herramientas de relaciones p\u00fablicas, en el sector de la banca privada espa\u00f1ola durante el a\u00f1o 2002: aplicabilidad, periodicidad, destinatarios y efectos <\/li>\n<li><strong>Autor:<\/strong>\u00a0 M. Carmen Carret\u00f3n Ball\u00e9ster <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Alicante<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 14\/12\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Victoria Tur Vi\u00f1es<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: mart\u00ednez Emilio feliu <\/li>\n<li> M\u00aa Jos\u00e9 gonz\u00e1lez solaz (vocal)<\/li>\n<li>m. teresa Otero alvarado (vocal)<\/li>\n<li>al\u00e9s Gloria pard\u00f3 (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de M. Carmen Carret\u00f3n Ball\u00e9ster El estudio de investigaci\u00f3n consiste en analizar la situaci\u00f3n de las relaciones p\u00fablicas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19166,82,14084,7125,1302,324,7126,996,4827,11212],"tags":[156384,156380,156383,156381,156382,143675],"class_list":["post-71820","post","type-post","status-publish","format-standard","hentry","category-alicante","category-ciencias-economicas","category-formacion-de-la-opinion-publica","category-motivacion-laboral-y-actitudes","category-organizacion-y-gestion-de-empresas","category-psicologia","category-psicologia-industrial","category-psicologia-social","category-publicidad","category-tecnicas-publicitarias","tag-ales-gloria-pardo","tag-m-carmen-carreton-ballester","tag-m-teresa-otero-alvarado","tag-Martinez-emilio-feliu","tag-ma-jose-gonzalez-solaz","tag-victoria-tur-vines"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/71820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=71820"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/71820\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=71820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=71820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=71820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}