{"id":72065,"date":"2018-03-09T23:16:51","date_gmt":"2018-03-09T23:16:51","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/acercamiento-pragmatico-al-estudio-de-la-metafora-en-la-publicidad-francesa\/"},"modified":"2018-03-09T23:16:51","modified_gmt":"2018-03-09T23:16:51","slug":"acercamiento-pragmatico-al-estudio-de-la-metafora-en-la-publicidad-francesa","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/cadiz\/acercamiento-pragmatico-al-estudio-de-la-metafora-en-la-publicidad-francesa\/","title":{"rendered":"Acercamiento pragm\u00e1tico al estudio de la met\u00e1fora en la publicidad francesa"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Jos\u00e9 Alba Reina <\/strong><\/h2>\n<p>En esta tesis defendemos que la met\u00e1fora no s\u00f3lo es un procedimeinto del lenguaje natural \u00fatil para la comunicaci\u00f3n, sino que adem\u00e1s demostramos c\u00f3mo consigue ser un instrumento muy eficaz para el discurso publicitario. Bas\u00e1ndonos en un corpus extra\u00eddo de los anuncios de perfume en la publicidad francesa, aplicamos el modelo interpretativo propuesto por la teor\u00eda de la pertinencia (sperber y wilson, 1986\/1995) con las modificaciones que, a nuestro entender, eran necesarias para explicar el fen\u00f3meno que nos ocupa.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Acercamiento pragm\u00e1tico al estudio de la met\u00e1fora en la publicidad francesa<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Acercamiento pragm\u00e1tico al estudio de la met\u00e1fora en la publicidad francesa <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Jos\u00e9 Alba Reina <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 C\u00e1diz<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 17\/12\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Luis Berbeira Gard\u00f3n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: manuel Mar\u00edn Jorge <\/li>\n<li>alejandro Casta\u00f1eda castro (vocal)<\/li>\n<li>rosario Alonso raya (vocal)<\/li>\n<li>M\u00aa \u00e1ngeles Torres s\u00e1nchez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Jos\u00e9 Alba Reina En esta tesis defendemos que la met\u00e1fora no s\u00f3lo es un procedimeinto del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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