{"id":72124,"date":"2018-03-09T23:16:54","date_gmt":"2018-03-09T23:16:54","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-transformacion-del-espacio-publico-brasileno-o-como-la-irrupcion-del-marketing-afecta-a-la-comunicacion-pola%c2%adtica\/"},"modified":"2018-03-09T23:16:54","modified_gmt":"2018-03-09T23:16:54","slug":"la-transformacion-del-espacio-publico-brasileno-o-como-la-irrupcion-del-marketing-afecta-a-la-comunicacion-pola%c2%adtica","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/la-transformacion-del-espacio-publico-brasileno-o-como-la-irrupcion-del-marketing-afecta-a-la-comunicacion-pola%c2%adtica\/","title":{"rendered":"La transformaci\u00f3n del espacio p\u00fablico brasile\u00f1o o como la irrupci\u00f3n del marketing afecta a la comunicaci\u00f3n pol\u00edtica"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Presas Areu Graciela In\u00e9s <\/strong><\/h2>\n<p>La tesis parte de la transformaci\u00f3n del espacio p\u00fablico en brasil a partir de la influencia del marketing sobre la comunicaci\u00f3n pol\u00edtica. Brasil es un pa\u00eds de una gran complejidad en lo que ata\u00f1e a su enorme extensi\u00f3n territorial, con grandes diferencias regionales, econ\u00f3micas, sociales, pol\u00edticas y culturales. el estudio realiza un recorrido hist\u00f3rico por el espacio p\u00fablico-pol\u00edtico brasile\u00f1o a partir de su constituci\u00f3n pol\u00edtico-partidaria. Paralelamente al contexto en el que esta tesis se centra, el proceso de democratizaci\u00f3n brasile\u00f1o, iniciado con las elecciones para presidente de 1989, insaturada al pa\u00eds en el sistema econ\u00f3mico neoliberal; fen\u00f3meno \u00e9ste que se sustenta en tres postulados: el mercado libre, la privatizaci\u00f3n econ\u00f3mica y el estado m\u00ednimo.  la tesis pretende alcanzar el siguiente objetivo general: identificar si hubo una transformaci\u00f3n del espacio p\u00fablico en brasil a partir de la irrupci\u00f3n del marketing pol\u00edtico y de qu\u00e9 manera \u00e9ste afecta al discurso pol\u00edtico, y por lo tanto, a la comunicaci\u00f3n pol\u00edtica. Tambi\u00e9n se propuso elucidar los siguientes objetivos espec\u00edficos: verificar los aspectos observables contenidos en el marketing pol\u00edtico; establecer la relaci\u00f3n entre el discurso pol\u00edtico y el uso del marketing pol\u00edtico: relacionar los planteamientos te\u00f3ricos y las base pol\u00edtico-social que pueda estar contenida en la acci\u00f3n comunicativa del discursos pol\u00edtico: determinar los enunciados modales y las funciones actanciales del discurso pol\u00edtico objeto de estudio; analizar los discursos pol\u00edticos objeto de estudio, desde la perspectiva del marketing pol\u00edtico, los aspectos de la teor\u00eda de la acci\u00f3n comunicativa, tomando como referencia al contexto social y pol\u00edtico en que estos discursos fueron construidos. El tipo de investigaci\u00f3n realizada fue un estudios descriptivo y explicativo en el que aparecen aspectos de naturaleza cr\u00edtica-evaluativa a trav\u00e9s del an\u00e1lisis discursiv<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La transformaci\u00f3n del espacio p\u00fablico brasile\u00f1o o como la irrupci\u00f3n del marketing afecta a la comunicaci\u00f3n pol\u00edtica<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La transformaci\u00f3n del espacio p\u00fablico brasile\u00f1o o como la irrupci\u00f3n del marketing afecta a la comunicaci\u00f3n pol\u00edtica <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Presas Areu Graciela In\u00e9s <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 20\/12\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>talavera Velazquez Garcia<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Costa i bad\u00eda pere oriol <\/li>\n<li>josep Gifrei punsach (vocal)<\/li>\n<li>Mar\u00eda  pilar Diezhandino nieto (vocal)<\/li>\n<li>Juan  Jos\u00e9 Perona p\u00e1ez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Presas Areu Graciela In\u00e9s La tesis parte de la transformaci\u00f3n del espacio p\u00fablico en brasil a partir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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