{"id":72927,"date":"2018-03-09T23:17:47","date_gmt":"2018-03-09T23:17:47","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/componentes-especa%c2%adfico-culturales-en-anuncios-publicitarios-un-estudio-contrastivo-aleman-espanol\/"},"modified":"2018-03-09T23:17:47","modified_gmt":"2018-03-09T23:17:47","slug":"componentes-especa%c2%adfico-culturales-en-anuncios-publicitarios-un-estudio-contrastivo-aleman-espanol","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/componentes-especa%c2%adfico-culturales-en-anuncios-publicitarios-un-estudio-contrastivo-aleman-espanol\/","title":{"rendered":"Componentes espec\u00edfico-culturales en anuncios publicitarios. un estudio contrastivo: alem\u00e1n-espa\u00f1ol."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Gabriele Becher <\/strong><\/h2>\n<p>En la presente investigaci\u00f3n de car\u00e1cter interdisciplinar e intercultural, se analiza, mediante un estudio contrastivo (alem\u00e1n-espa\u00f1ol), como se manifiestan determinados aspectos espec\u00edficamente culturales en anuncios publicitarios insertados en presa alemana y espa\u00f1ola. Para ello, el corpus  se divide en tres categor\u00edas de anuncios: de la \u00abpropia cultura\u00bb en las dos lenguas; de la \u00abcultura ajena\u00bb, presentando productos alemanes en espa\u00f1a y espa\u00f1oles en alemania; y, finalmente, del mismo producto en ambas lenguas y culturas.  con el prop\u00f3sito de determinar las estrategias publicitarias adoptadas en cada caso a la hora de insertar los anuncios en los respectivos mercados, se han tomado en consideraci\u00f3n los elementos verbales y los no-verbales, o ic\u00f3nicos, as\u00ed como su interrelaci\u00f3n.  esencialemente, se ha llegado a la conclusi\u00f3n de que los componentes espec\u00edficos-culturales se presentan a trav\u00e9s de estrategias publicitarias del \u00abauto-retrato\u00bb, del \u00abretrato del otro\u00bb (basado, mayoritariamente, en visiones estereotipadas) y de la adaptaci\u00f3n ling\u00ed\u00bc\u00edstica, como t\u00e9cnica traslativa, para un mejor acoplamiento a las caracter\u00edsticas de la cultura meta.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Componentes espec\u00edfico-culturales en anuncios publicitarios. un estudio contrastivo: alem\u00e1n-espa\u00f1ol.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Componentes espec\u00edfico-culturales en anuncios publicitarios. un estudio contrastivo: alem\u00e1n-espa\u00f1ol. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Gabriele Becher <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Palmas de gran canaria<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/02\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Luis Angel Acosta Gomez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Durand guiziou marie claire <\/li>\n<li> Garc\u00eda almeida desiderio Juan (vocal)<\/li>\n<li>maci\u00e1 Riutort riutort (vocal)<\/li>\n<li>Francisco Manuel Mari\u00f1o g\u00f3mez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Gabriele Becher En la presente investigaci\u00f3n de car\u00e1cter interdisciplinar e intercultural, se analiza, mediante un estudio contrastivo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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