{"id":72989,"date":"2005-02-03T00:00:00","date_gmt":"2005-02-03T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aplicaciones-infograficas-a-la-publicidad-audiovisual\/"},"modified":"2005-02-03T00:00:00","modified_gmt":"2005-02-03T00:00:00","slug":"aplicaciones-infograficas-a-la-publicidad-audiovisual","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/aplicaciones-infograficas-a-la-publicidad-audiovisual\/","title":{"rendered":"Aplicaciones infograficas a la publicidad audiovisual"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Alejandro Borges Chamorro <\/strong><\/h2>\n<p>En este trabajo pretende mostrar la gran importancia que tiene la imagen infogr\u00e1fica en las comunicaciones actuales y m\u00e1s concretamente, en la comunicaci\u00f3n publicitaria ejercida por medios audiovisuales tradicionales y surgidos de las nuevas tecnolog\u00edas.A su vez quiero destacar que la importancia de la infograf\u00eda reside en la capacidad de crear un universo cuyo \u00fanico l\u00edmite lo marca la imaginaci\u00f3n.Gracias a la infografia ni la producci\u00f3n ni los escenarios ni las t\u00e9cnicas mec\u00e1nicas son un obst\u00e1culo para reproducir aquello que el creativo propone.  pero no s\u00f3lo los spots conforman la publicidad audiovisual , nuevas maneras , y tecnolog\u00edas de la informaci\u00f3n est\u00e1n aportando soportes muy interesantes al medio informativo que, en gran medida , est\u00e1n revolucionado los conceptos tradicionales de la comunicaci\u00f3n en los entornos: emisi\u00f3n-canal-receptor.  mi propuesta trata sobre la infograf\u00eda como valiosa herramienta estrat\u00e9gica y pr\u00e1ctica  para el desarrollo de la creatividad publicitaria, representada por medio de las t\u00e9cnicas audiovisuales y sobre soportes multimedia como nuevo canal de comunicaci\u00f3n audiovisual que incorpora diferentes conceptos al panorama de la publicidad dot\u00e1ndola de una dimensi\u00f3n mucho m\u00e1s desarrollada.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Aplicaciones infograficas a la publicidad audiovisual<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Aplicaciones infograficas a la publicidad audiovisual <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Alejandro Borges Chamorro <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 02\/03\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Hip\u00f3lito Vivar Zurita<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Garcia fernandez Emilio Carlos <\/li>\n<li>Alberto Garcia garcia (vocal)<\/li>\n<li>Jos\u00e9 Alberto Ja\u00e9n gallego (vocal)<\/li>\n<li>imelda Rodriguez escanciano (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Alejandro Borges Chamorro En este trabajo pretende mostrar la gran importancia que tiene la imagen infogr\u00e1fica en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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