{"id":73225,"date":"2018-03-09T23:18:06","date_gmt":"2018-03-09T23:18:06","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/hibridacion-entre-el-discurso-publicitario-e-informativo-en-el-contexto-de-la-television-generalista\/"},"modified":"2018-03-09T23:18:06","modified_gmt":"2018-03-09T23:18:06","slug":"hibridacion-entre-el-discurso-publicitario-e-informativo-en-el-contexto-de-la-television-generalista","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/hibridacion-entre-el-discurso-publicitario-e-informativo-en-el-contexto-de-la-television-generalista\/","title":{"rendered":"Hibridaci\u00f3n entre el discurso publicitario e informativo en el contexto de la televisi\u00f3n generalista."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Elena Fernandez Blanco <\/strong><\/h2>\n<p>En el contexto actual de la televisi\u00f3n generalista,la hibridaci\u00f3n de los g\u00e9neros se ha convertido en un rasgo definitorio que provoca la progresiva homogeneizaci\u00f3n y mimetismo de los contenidos.Se hace fr\u00e1gil la distinci\u00f3n entre informaci\u00f3n, ficci\u00f3n y entrenimiento, alcanz\u00e1ndose un alto grado de contamianci\u00f3n mutua.  inmersa en este discurso televisivo de hibridaci\u00f3n,la publicidad desempe\u00f1a un papel relevante.En este sentido , esta investigaci\u00f3n considera la  publicidad en su interrelaci\u00f3n, hibridaci\u00f3n y enriquecimiento con otros g\u00e9neros presentes en el flujo televisivo actual , concretamente con el g\u00e9nero informativo.Es decri, el tema central del presente trabajo se circunscribe al estudio del discurso publicitario televisivo y su interrelaci\u00f3n con el g\u00e9nero informativo.Desde este planteamiento, entendemos que los informativos de televisi\u00f3n comienzan a introducir los modos de expresi\u00f3n y la racionalidad publicitaria en la construcci\u00f3n de las noticias y estructuraci\u00f3n de contenidos.  este an\u00e1lisis se enmarca en una perspectiva de investigaci\u00f3n que considera la publicidad como un pr\u00e1ctica cultural y medi\u00e1tica.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Hibridaci\u00f3n entre el discurso publicitario e informativo en el contexto de la televisi\u00f3n generalista.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Hibridaci\u00f3n entre el discurso publicitario e informativo en el contexto de la televisi\u00f3n generalista. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Elena Fernandez Blanco <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 15\/03\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Juan Benavides Delgado<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Fernandez del moral alfonso javier <\/li>\n<li>Luis Miguel Pedrero esteban (vocal)<\/li>\n<li>Jos\u00e9 Manuel Palacio arranz (vocal)<\/li>\n<li>Mar\u00eda isabel De salas nestares (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Elena Fernandez Blanco En el contexto actual de la televisi\u00f3n generalista,la hibridaci\u00f3n de los g\u00e9neros se ha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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