{"id":7350,"date":"1995-01-01T00:00:00","date_gmt":"1995-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1995\/01\/01\/los-medios-de-comunicacion-en-andalucia-caracteristicas-diferenciales-de-las-audiencias\/"},"modified":"1995-01-01T00:00:00","modified_gmt":"1995-01-01T00:00:00","slug":"los-medios-de-comunicacion-en-andalucia-caracteristicas-diferenciales-de-las-audiencias","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-de-las-artes-y-las-letras\/los-medios-de-comunicacion-en-andalucia-caracteristicas-diferenciales-de-las-audiencias\/","title":{"rendered":"Los medios de comunicacion en andalucia: caracteristicas diferenciales de las audiencias."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Guerrero Seron Carlos Antonio <\/strong><\/h2>\n<p>Se trata de una investigacion basada en el analisis de datos provenientes de fuentes primarias (encuestas) sobre habitos de exposicion a medios de los andaluces. El objetivo principal que se persigue es sentar las bases sobre los habitos de exposicion a medios de los andaluces a la vez que dise\u00f1ar un instrumento de analisis valido para ser utilizado en futuros estudios e investigaciones sobre los medios de comunicacion en andalucia.  en base al modelo dialectico de la comunicacion de la escuela de Madrid, se analizan sucesivamente las audiencias de prensa, suplementos, revistas, cine, radio y television aplicando tecnicas estadisticas variadas para el descubrimiento de las relaciones entre los medios y las audiencias, contrastando la validez de los resultados en cada momento.  una vez se han obtenido las conclusiones pormenorizadas de cada medio de comunicacion, se realiza un analisis conjunto de las caracteristicas diferenciales que permite establecer un mapa de duplicidades y exclusiones lo que, a su vez, se puede utilizar para establecer politicas de comunicacion mas eficaces, dise\u00f1ar planes de medios, adaptar los contenidos a los gustos del publico, etc.  prestando un servicio de indudable importancia a la comunidad andaluza.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Los medios de comunicacion en andalucia: caracteristicas diferenciales de las audiencias.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Los medios de comunicacion en andalucia: caracteristicas diferenciales de las audiencias. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Guerrero Seron Carlos Antonio <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1995<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Pi\u00f1uel Raigada Jos\u00e9 Luis<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Mario Herreros Arconada <\/li>\n<li>Emilio Martinez Ramos (vocal)<\/li>\n<li>Luis Leon Jose (vocal)<\/li>\n<li>Vicente Romano Garc\u00eda (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Guerrero Seron Carlos Antonio Se trata de una investigacion basada en el analisis de datos provenientes de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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