{"id":73625,"date":"2018-03-09T23:18:34","date_gmt":"2018-03-09T23:18:34","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/yield-management-estudio-de-su-aplicacion-en-el-sector-hotelero\/"},"modified":"2018-03-09T23:18:34","modified_gmt":"2018-03-09T23:18:34","slug":"yield-management-estudio-de-su-aplicacion-en-el-sector-hotelero","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/yield-management-estudio-de-su-aplicacion-en-el-sector-hotelero\/","title":{"rendered":"Yield management. estudio de su aplicaci\u00f3n en el sector hotelero"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Chavez Miranda M. Esther <\/strong><\/h2>\n<p>El yield management (tambi\u00e9n denominado revenue management) es un proceso que trata de asignar unidades de capacidad (asientos en una aerol\u00ednea, habitaciones en un hotel), a los distintos segmentos de mercado, aplic\u00e1ndole la tarifa correcta, de forma que se obtenga el m\u00e1ximo beneficio o ingreso posible. Constituye, por tanto, una t\u00e9cnica mixta que combina tanto la gesti\u00f3n de demanda como de la capacidad. Dedicamos nuestro trabajo al estudio de dicha t\u00e9cnica y en concreto:  -realizamos una revisi\u00f3n bibliogr\u00e1fica acerca de los art\u00edculos publicados sobre yield management en revistas acad\u00e9micas, tanto de \u00e1mbito nacional como internacional, de turismo y hosteler\u00eda durante el per\u00edodo de estudio 1996-2003.  el listado de revistas internacionales analizadas incluye: cornell hotel and restaurant administration quaterly, lnternational joumal of contemporary hospitality management, intemational joumal of hospitality management, joumal of hospitality and tourism research, fill hospitality, joumal of travel research, annals of tourism, joumal of leisure research y tourism management.  en lo referente a los t\u00edtulos nacionales revisados, son estos: gesti\u00f3n en h, estudis de turisme de catalunya, annals of tourism (en espa\u00f1ol), estudios tur\u00edsticos, gesti\u00f3n de hoteles y empresas tur\u00edsticas y papers de turisme.  -analizados los art\u00edculos localizados, junto con la documentaci\u00f3n obtenida en investigaciones anteriores (trabajo de investigaci\u00f3n \u00ab\u00bbyield management: estudio bibliogr\u00e1fico y aspectos previos), se establecieron los puntos clave que configurar\u00edan el marco te\u00f3rico de nuestra tesis doctoral. En este se incluyen tanto aspectos gen\u00e9ricos de la t\u00e9cnica como los espec\u00edficos a tener  en cuenta en su aplicaci\u00f3n en el sector hotelero.  -realizamos un estudio emp\u00edrico sobre la aplicaci\u00f3n del yield management en el censo formado por los hoteles de sevilla y provincia, de cuatro y cinco estrellas. Durante el dise\u00f1o de la i<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Yield management. estudio de su aplicaci\u00f3n en el sector hotelero<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Yield management. estudio de su aplicaci\u00f3n en el sector hotelero <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Chavez Miranda M. Esther <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 20\/04\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Antonio Ruiz Jim\u00e9nez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Dominguez machuca Jos\u00e9 Antonio <\/li>\n<li>Jos\u00e9 Mar\u00eda Castan farrero (vocal)<\/li>\n<li>Manuel Rey moreno (vocal)<\/li>\n<li>Ana Gessa perera (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Chavez Miranda M. Esther El yield management (tambi\u00e9n denominado revenue management) es un proceso que trata de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,963,5099,6525,1302,7946,10715],"tags":[44464,11261,159772,11262,19974,94706],"class_list":["post-73625","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-economia-sectorial","category-marketing","category-organizacion-de-la-produccion","category-organizacion-y-gestion-de-empresas","category-sector-de-hosteleria-y-turismo","category-sevilla","tag-ana-gessa-perera","tag-antonio-ruiz-jimenez","tag-chavez-miranda-m-esther","tag-dominguez-machuca-jose-antonio","tag-jose-maria-castan-farrero","tag-manuel-rey-moreno"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/73625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=73625"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/73625\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=73625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=73625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=73625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}