{"id":73989,"date":"2018-03-09T23:18:57","date_gmt":"2018-03-09T23:18:57","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/utilizacion-de-la-figura-del-nino-con-fin-publicitario\/"},"modified":"2018-03-09T23:18:57","modified_gmt":"2018-03-09T23:18:57","slug":"utilizacion-de-la-figura-del-nino-con-fin-publicitario","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/pediatria\/utilizacion-de-la-figura-del-nino-con-fin-publicitario\/","title":{"rendered":"Utilizaci\u00f3n de la figura del ni\u00f1o con fin publicitario"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Esperanza Sanz Molina <\/strong><\/h2>\n<p>El estudio se centra en demostrar la creciente presencia de la figura infantil en los medios de comunicaci\u00f3n como reclamo publicitario. Para lo cual se realiza un analisis de contenido de la prensa en el a\u00f1o 2001, revisando cuatro periodicos durante seis meses.   esta creciente presencia del ni\u00f1o reclamo publicitario nos indujo a contrastar con la tradicional imagen de la mujer como simbolo sexual en prensa. Para ello se analiza otro periodico historico el a\u00f1o 1979.   la metodolog\u00eda de la revision fue la misma para ambos a\u00f1os. De esta forma al comparar dos periodicos historicos sociologicamente distintos, podemos conocer la frecuencia del ni\u00f1o y la mujer como reclamo publicitario.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Utilizaci\u00f3n de la figura del ni\u00f1o con fin publicitario<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Utilizaci\u00f3n de la figura del ni\u00f1o con fin publicitario <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Esperanza Sanz Molina <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 C\u00e1diz<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 13\/05\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel Casanova Bellido<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: manuel Cruz hern\u00e1ndez <\/li>\n<li>gabriel Gald\u00f3 mu\u00f1oz (vocal)<\/li>\n<li>julio Ardura fern\u00e1ndez (vocal)<\/li>\n<li>ignacio Gomez de terreros y sanchez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Esperanza Sanz Molina El estudio se centra en demostrar la creciente presencia de la figura infantil en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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