{"id":74051,"date":"2018-03-09T23:19:02","date_gmt":"2018-03-09T23:19:02","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-funcion-de-comunicacion-en-las-infoempresas-y-sus-indicadores-de-gestion-una-aplicacion-en-el-sector-financiero\/"},"modified":"2018-03-09T23:19:02","modified_gmt":"2018-03-09T23:19:02","slug":"la-funcion-de-comunicacion-en-las-infoempresas-y-sus-indicadores-de-gestion-una-aplicacion-en-el-sector-financiero","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-funcion-de-comunicacion-en-las-infoempresas-y-sus-indicadores-de-gestion-una-aplicacion-en-el-sector-financiero\/","title":{"rendered":"La funci\u00f3n de comunicaci\u00f3n en las infoempresas y sus indicadores de gesti\u00f3n. una aplicaci\u00f3n en el sector financiero"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jos\u00e9 Lito Garc\u00eda Abad <\/strong><\/h2>\n<p>La tesis propone un m\u00e9todo de investigaci\u00f3n para el sector financiero, en concreto para las cajas de ahorros, que nos permita determinar si existe correlaci\u00f3n alguna entre la comunicaci\u00f3n y la evoluci\u00f3n del negocio. Para ello, y a partir de indicadores de comunicaci\u00f3n, se proponen indicadores de evoluci\u00f3n del negocio, motivaci\u00f3n y capital humano para que, desde un portal de comunicaci\u00f3n interna dirigido a todos los empleados de una empresa como es una caja de ahorros, de utilizaci\u00f3n intensiva de nuevas tecnolog\u00edas de la comunicaci\u00f3n y la informaci\u00f3n, se pueda determinar, partiendo de resultados obtenidos en unidades muestrales o experimentales y en unidades de referencia (en las que se mantendr\u00edan constantes los indicadores iniciales de comunicaci\u00f3n), si existe o no tal relaci\u00f3n.  la tesis finaliza con la proposici\u00f3n de un modelo de comunicaci\u00f3n empresarial, a partir de los cl\u00e1sicos modelos de comunicaci\u00f3n, donde se relacionan los indicadores de los diversos  agentes intervinientes en el proceso de comunicaci\u00f3n empresarial.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La funci\u00f3n de comunicaci\u00f3n en las infoempresas y sus indicadores de gesti\u00f3n. una aplicaci\u00f3n en el sector financiero<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La funci\u00f3n de comunicaci\u00f3n en las infoempresas y sus indicadores de gesti\u00f3n. una aplicaci\u00f3n en el sector financiero <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jos\u00e9 Lito Garc\u00eda Abad <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 20\/05\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Ram\u00f3n S\u00e1nchez Guzm\u00e1n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jes\u00fas Garc\u00eda de madariaga miranda <\/li>\n<li>enrique P\u00e9rez del campo (vocal)<\/li>\n<li> Sanchez galan Jos\u00e9 ram\u00f3n (vocal)<\/li>\n<li>sergio Calvo fern\u00e1ndez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jos\u00e9 Lito Garc\u00eda Abad La tesis propone un m\u00e9todo de investigaci\u00f3n para el sector financiero, en concreto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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