{"id":74106,"date":"2018-03-09T23:19:06","date_gmt":"2018-03-09T23:19:06","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estructura-de-la-agencia-de-publicidad-en-la-comunidad-valenciana-planteamientos-de-nuevos-formatos-de-negocio\/"},"modified":"2018-03-09T23:19:06","modified_gmt":"2018-03-09T23:19:06","slug":"estructura-de-la-agencia-de-publicidad-en-la-comunidad-valenciana-planteamientos-de-nuevos-formatos-de-negocio","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/estructura-de-la-agencia-de-publicidad-en-la-comunidad-valenciana-planteamientos-de-nuevos-formatos-de-negocio\/","title":{"rendered":"Estructura de la agencia de publicidad en la comunidad Valenciana, planteamientos de nuevos formatos de negocio"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Lorena Lopez Font <\/strong><\/h2>\n<p>Esta investigaci\u00f3n se organiza alrededor de tres reflexiones alrededor del concepto agencia de \u00abagencia de publicidad\u00bb, concretamente, su significado como nombre, esdecir, su evoluci\u00f3n gen\u00e9tica como concepto a lo largo de las sociedades con las que le ha tocado convivir. Su significado como empresa, es decir, su caracterizaci\u00f3n como estructura rentable de negocio. Y su significado unido al adjetivo \u00ablocal\u00bb, es decir, la reflexi\u00f3n respecto a la idoneidad de colocar el adjetivo \u00ablocal\u00bb detr\u00e1s del concepto \u00abagencia de publicidad\u00bb.  con este esquema se desarrolla la parte documental del trabajo, a la que le sigue la investigaci\u00f3n propiamente dicha a partir de 19 entrevistas en profundidad a las principales agencias de publicidad Valencianas, seg\u00fan variables de reputaci\u00f3n y liderazgo.  la s\u00edntesis de las conclusiones es la localizaci\u00f3n de siete tipos de empresa de comunicaci\u00f3n altamente diferenciadas entre s\u00ed a lo largo de la muestra.  tras el trabajo de campo se localizan tambi\u00e9n, las nuevas estructuras de negocio de la publicidad en la comunidad Valenciana, y se reflexiona, se critica y se reformula el concepto \u00abagencia de publicidad local\u00bb.  esta investigaci\u00f3n se desarrolla entre los a\u00f1os 2003 y 2005.  (lfont@fis.Uji.Es)<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estructura de la agencia de publicidad en la comunidad Valenciana, planteamientos de nuevos formatos de negocio<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estructura de la agencia de publicidad en la comunidad Valenciana, planteamientos de nuevos formatos de negocio <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Lorena Lopez Font <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Jaume i de castell\u00f3n<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 23\/05\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rafael Lopez Lita<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: arturo Colorado castellary <\/li>\n<li>Mar\u00eda isabel De salas nestares (vocal)<\/li>\n<li>Juan Rey fuentes (vocal)<\/li>\n<li> Marzal felici Jos\u00e9 Javier (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Lorena Lopez Font Esta investigaci\u00f3n se organiza alrededor de tres reflexiones alrededor del concepto agencia de \u00abagencia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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