{"id":74838,"date":"2018-03-09T23:19:56","date_gmt":"2018-03-09T23:19:56","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-gestion-del-comercio-electronico-en-la-empresa-minorista-analisis-de-los-supermercados-virtuales-que-operan-en-espana\/"},"modified":"2018-03-09T23:19:56","modified_gmt":"2018-03-09T23:19:56","slug":"la-gestion-del-comercio-electronico-en-la-empresa-minorista-analisis-de-los-supermercados-virtuales-que-operan-en-espana","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-gestion-del-comercio-electronico-en-la-empresa-minorista-analisis-de-los-supermercados-virtuales-que-operan-en-espana\/","title":{"rendered":"La gesti\u00f3n del comercio electr\u00f3nico en la empresa minorista: an\u00e1lisis de los supermercados virtuales que operan en espa\u00f1a"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Miryam Mart\u00ednez Mart\u00ednez <\/strong><\/h2>\n<p>El objetivo de la tesis doctoral es analizar el grado de integraci\u00f3n del comercio electr\u00f3nico con la estrategia general de la empresa, en aquellas organizaciones de distribuci\u00f3n alimentaria minoristas que desempe\u00f1an dicha actividad. Para ello, se hace necesario precisar las caracter\u00edsticas que definen la situaci\u00f3n del comercio electr\u00f3nico en el sector alimentario con el fin de determinar el posicionamiento de cada una de las empresas analizadas en el mercado, as\u00ed como identificar los objetivos que se plantearon con el inicio de sus actividades de venta online.En este sentido, se analizar\u00e1n las caracter\u00edsticas de cada una de las organizaciones, en su calidad de empresas minoristas oferentes de productos que se incluyen en la compra dom\u00e9stica, sus peculiaridades organizativas y comerciales y las ventajas competitivas alcanzadas con esta actividad de venta online.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La gesti\u00f3n del comercio electr\u00f3nico en la empresa minorista: an\u00e1lisis de los supermercados virtuales que operan en espa\u00f1a<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La gesti\u00f3n del comercio electr\u00f3nico en la empresa minorista: an\u00e1lisis de los supermercados virtuales que operan en espa\u00f1a <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Miryam Mart\u00ednez Mart\u00ednez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 San pablo-ceu<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 21\/06\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuela Saco V\u00e1quez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: rodolfo Vazquez casielles <\/li>\n<li>eva marina Reinares lara (vocal)<\/li>\n<li>agueda Esteban talaya (vocal)<\/li>\n<li>cristina Olarte pascual (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Miryam Mart\u00ednez Mart\u00ednez El objetivo de la tesis doctoral es analizar el grado de integraci\u00f3n del comercio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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