{"id":7499,"date":"1995-01-01T00:00:00","date_gmt":"1995-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1995\/01\/01\/la-influencia-de-los-atributos-intangibles-en-la-variable-precio\/"},"modified":"1995-01-01T00:00:00","modified_gmt":"1995-01-01T00:00:00","slug":"la-influencia-de-los-atributos-intangibles-en-la-variable-precio","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-influencia-de-los-atributos-intangibles-en-la-variable-precio\/","title":{"rendered":"La influencia de los atributos intangibles en la variable precio."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Cuenca Ballester Antonio  Carlos <\/strong><\/h2>\n<p>En el presente trabajo se mide la influencia en la formacion de utilidades para los consumidores de los distintos atributos tangibles que configuran un producto de consumo inmediato, uno de consumo duradero y un servicio. En segundo lugar se observa como los consumidores perciben la variable precio, mostrandose que la percepcion de la diferencia ampliamente de las demas variables (atributos tangibles) analizados. Finalmente y persiguiendo el objetivo principal del trabajo, se procede a la busqueda de relaciones entre los atributos \u00abintangibles\u00bb analizados para cada categoria de producto, y las variables que miden las utilidades, encontrandose distintos tipos de relaciones que ilustran algunos de los fenomenos que se producen en el mercado.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La influencia de los atributos intangibles en la variable precio.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La influencia de los atributos intangibles en la variable precio. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Cuenca Ballester Antonio  Carlos <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Universitat de val\u00e9ncia (estudi general)<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1995<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Salvador Miquel Peris<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Fernando Casado Juan <\/li>\n<li>Yolanda Polo Redondo (vocal)<\/li>\n<li>Jos\u00e9 Antonio Puelles  Perez (vocal)<\/li>\n<li>Enrique Diez De Castro (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Cuenca Ballester Antonio Carlos En el presente trabajo se mide la influencia en la formacion de utilidades [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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