{"id":75227,"date":"2018-03-09T23:20:23","date_gmt":"2018-03-09T23:20:23","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/publicidad-y-modelos-sociales-la-transmision-de-modelos-sociales-en-los-distintos-medios-de-comunicacion-tradicionales-prensa-radio-y-television-1939-1975\/"},"modified":"2018-03-09T23:20:23","modified_gmt":"2018-03-09T23:20:23","slug":"publicidad-y-modelos-sociales-la-transmision-de-modelos-sociales-en-los-distintos-medios-de-comunicacion-tradicionales-prensa-radio-y-television-1939-1975","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/publicidad-y-modelos-sociales-la-transmision-de-modelos-sociales-en-los-distintos-medios-de-comunicacion-tradicionales-prensa-radio-y-television-1939-1975\/","title":{"rendered":"Publicidad y modelos sociales. la transmisi\u00f3n de modelos sociales en los distintos medios de comunicaci\u00f3n tradicionales (prensa, radio y televisi\u00f3n) 1939-1975"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Ana Bel\u00e9n Sebasti\u00e1n Morillas <\/strong><\/h2>\n<p>El contenido de la presente tesis esta dividida en cinco partes principales: la parte introductoria, que contiene los aspectos formales para comenzar una investigaci\u00f3n, y una introducci\u00f3n hist\u00f3rica a la \u00e9poca estudiada (1939-1975). en la segunda, tercera y cuarta parte, se estudian los tres medios de comunicaci\u00f3n social: prensa, radio y televisi\u00f3n en espa\u00f1a. En ellos se resalta su historia, sus caracter\u00edsticas fundamentales, se analiza por etapas la publicidad de la \u00e9poca relacionada con la sociedad y los modelos de consumo, y unas conclusiones a las que se llega despu\u00e9s de analizar todos los medios y periodos estudiados. Por \u00faltimo, comparamos la publicidad analizada en prensa, radio y televisi\u00f3n, sacando unas conclusiones finales para observar qu\u00e9 disparidades existen entre los distintos medios; no s\u00f3lo en cuanto a la publicidad (que por las diferencias de cada soporte, es distinta), sino tambi\u00e9n por la \u00e9poca y la sociedad de la misma. Se trata de hacer un repaso hist\u00f3rico de una \u00e9poca llena de connotaciones, el per\u00edodo franquista. en el que se intenta no olvidar ning\u00fan hecho pol\u00edtico o econ\u00f3mico importante; pero en est\u00e1 tesis, sobre todo, se ha buscado resaltar los datos y situaciones destacadas relacionadas con la publicidad-sociedad, su evoluci\u00f3n, y muy especialmente todo lo concerniente a los modelos de consumo en nuestro pa\u00eds tras la guerra civil.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Publicidad y modelos sociales. la transmisi\u00f3n de modelos sociales en los distintos medios de comunicaci\u00f3n tradicionales (prensa, radio y televisi\u00f3n) 1939-1975<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Publicidad y modelos sociales. la transmisi\u00f3n de modelos sociales en los distintos medios de comunicaci\u00f3n tradicionales (prensa, radio y televisi\u00f3n) 1939-1975 <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Ana Bel\u00e9n Sebasti\u00e1n Morillas <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Valladolid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 30\/06\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mar\u00eda  Isabel Mart\u00edn  Requero<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: celso Almui\u00f1a fern\u00e1ndez <\/li>\n<li>Jos\u00e9 Luis Mora garcia (vocal)<\/li>\n<li>ra\u00fal Eguiz\u00e1bal maza (vocal)<\/li>\n<li>Juan  Carlos Marcos recio (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ana Bel\u00e9n Sebasti\u00e1n Morillas El contenido de la presente tesis esta dividida en cinco partes principales: la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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