{"id":76671,"date":"2018-03-09T23:22:03","date_gmt":"2018-03-09T23:22:03","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-estilo-de-vida-de-las-personas-mayores-y-la-comunicacion-publicitaria-un-analisis-empirico\/"},"modified":"2018-03-09T23:22:03","modified_gmt":"2018-03-09T23:22:03","slug":"el-estilo-de-vida-de-las-personas-mayores-y-la-comunicacion-publicitaria-un-analisis-empirico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-estilo-de-vida-de-las-personas-mayores-y-la-comunicacion-publicitaria-un-analisis-empirico\/","title":{"rendered":"El estilo de vida de las personas mayores y la comunicaci\u00f3n publicitaria. un analisis empirico"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Irene Ramos Soler <\/strong><\/h2>\n<p>El objetivo principal de esta tesis doctoral es analizar las auto percepciones de edad y utilizar el estilo de vida como criterio para segmentar el mercado de las personas mayores de 65 a\u00f1os, para aplicar las conclusiones obtenidas al dise\u00f1o de la comunicaci\u00f3n publicitaria. La publicidad refleja estilos de vida y valores.  conocer y segmentar el mercado de los mayores seg\u00fan este criterio permite la adecuaci\u00f3n de los mensajes publicitarios a este grupo demogr\u00e1fico, consiguiendo una mejora de la imagen percibida y autopercibida a trav\u00e9s de los medios de comunicaci\u00f3n publicitarios y una mayor efectividad en el resultado de las campa\u00f1as publicitarias.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El estilo de vida de las personas mayores y la comunicaci\u00f3n publicitaria. un analisis empirico<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El estilo de vida de las personas mayores y la comunicaci\u00f3n publicitaria. un analisis empirico <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Irene Ramos Soler <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Alicante<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 14\/10\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Ildefonso Grande Esteban<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: javier Alonso rivas <\/li>\n<li>Emilio Feliu garcia (vocal)<\/li>\n<li> Sarabia parra Francisco Jos\u00e9 (vocal)<\/li>\n<li>Ana m. Gonzalez fernandez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Irene Ramos Soler El objetivo principal de esta tesis doctoral es analizar las auto percepciones de edad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19166,82,5099,1302,324,996,4827,11212],"tags":[23478,54213,27221,165366,16482,165367],"class_list":["post-76671","post","type-post","status-publish","format-standard","hentry","category-alicante","category-ciencias-economicas","category-marketing","category-organizacion-y-gestion-de-empresas","category-psicologia","category-psicologia-social","category-publicidad","category-tecnicas-publicitarias","tag-ana-m-gonzalez-fernandez","tag-emilio-feliu-garcia","tag-ildefonso-grande-esteban","tag-irene-ramos-soler","tag-javier-alonso-rivas","tag-sarabia-parra-francisco-jose"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/76671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=76671"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/76671\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=76671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=76671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=76671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}