{"id":76716,"date":"2018-03-09T23:22:07","date_gmt":"2018-03-09T23:22:07","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-comunicacion-en-las-escuelas-de-negocios\/"},"modified":"2018-03-09T23:22:07","modified_gmt":"2018-03-09T23:22:07","slug":"la-comunicacion-en-las-escuelas-de-negocios","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-comunicacion-en-las-escuelas-de-negocios\/","title":{"rendered":"La comunicaci\u00f3n en las escuelas de negocios"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Arribas Perez Mar\u00eda  Felisa <\/strong><\/h2>\n<p>Partimos de una hip\u00f3tesis principal:     * las escuelas de negocios analizadas tienen un modelo com\u00fan de comunicaci\u00f3n.     y dos secundarias:     * el elemento m\u00e1s influyente para la elecci\u00f3n de una escuela son los prescriptores.     * la responsabilidad social corporativa es una parte importante de la gesti\u00f3n de la escuela de negocios, desde el punto de vista acad\u00e9mica, empresarial y de comunicaci\u00f3n.     estas tres hip\u00f3tesis han sido ratificadas a lo largo de esta investigaci\u00f3n. Para ello hemos analizado los elementos de comunicaci\u00f3n utilizados por las escuelas de negocios como son la misi\u00f3n, los anuncios, los folletos, las p\u00e1ginas web, la identidad visual, las acciones de relaciones p\u00fablicas y las relaciones con la prensa.     adem\u00e1s hemos analizado, mediante encuestas cualitativas y cuantitativas, la opini\u00f3n del cliente, de los directores de comunicaci\u00f3n y de los responsables de rsc.     a lo largo del estudio hemos detectado caracter\u00edsticas propias de las escuelas de negocios, en cuanto a la forma de gestionar su comunicaci\u00f3n. Las hemos recogido como un valor importante para el conocimiento de las estrategias de comunicaci\u00f3n de este sector.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La comunicaci\u00f3n en las escuelas de negocios<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La comunicaci\u00f3n en las escuelas de negocios <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Arribas Perez Mar\u00eda  Felisa <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 17\/10\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rafael Lopez Lita<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: justo Villafa\u00f1e gallego <\/li>\n<li> Marzal felici Jos\u00e9 Javier (vocal)<\/li>\n<li>Jos\u00e9 Luis Ripoll Garc\u00eda (vocal)<\/li>\n<li>ofelia Giquel arribas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Arribas Perez Mar\u00eda Felisa Partimos de una hip\u00f3tesis principal: * las escuelas de negocios analizadas tienen un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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