{"id":76852,"date":"2018-03-09T23:22:15","date_gmt":"2018-03-09T23:22:15","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estereotipos-en-publicidad\/"},"modified":"2018-03-09T23:22:15","modified_gmt":"2018-03-09T23:22:15","slug":"estereotipos-en-publicidad","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estereotipos-en-publicidad\/","title":{"rendered":"Estereotipos en publicidad"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Marta Gen\u00eds Pedra <\/strong><\/h2>\n<p>El principal objetivo de nuestro trabajo es establecer que la publicidad, al mostrar un panorama ideal, mejorando con respecto al mundo real, ejerce una influencia positiva en el entramado social que impulsa un cambio gradual de los estereotipos existentes, en este caso de las personas mayores. Los estereotipos, elementos conceptuales que estructuran la realidad, forman parte de nuestro sistema de categorizaci\u00f3n cognitiva, ayud\u00e1ndonos a interpretar los est\u00edmulos perceptivos previamente seleccionados y organizados. En publicidad, igual que en la vida diaria, los estereotipos se emplean como esquemas informativos que anticipan, pro su sencillez, la comprensi\u00f3n de la informaci\u00f3n.     el estudio se estructura en cinco grandes bloques.     * un primer bloque, titulado cuestiones preliminares, donde se repasan los conceptos demogr\u00e1ficos que se manejan en el estudio, se ofrece una perspectiva de la evoluci\u00f3n de la poblaci\u00f3n a nivel mundial, en espa\u00f1a y en el reino unido, con objeto de ofrecer un marco sociol\u00f3gico del tema y se da cuenta del estado del arte en cuanto a mayores y medios de comunicaci\u00f3n.     * el segundo bloque, el marco te\u00f3rico, que recoge la base doctrinal en la que se apoya la investigaci\u00f3n: los conceptos de organizaci\u00f3n del pensamiento como estereotipo, esquema y prototipo, la naturaleza del prejuicio y la discriminaci\u00f3n, los estereotipos negativos de sexo, raza y edad, las principales l\u00edneas de investigaci\u00f3n de la ling\u00ed\u00bc\u00edstica cognitiva en torno a la categorizaci\u00f3n, como la teor\u00eda del prototipo y del nivel b\u00e1sico, los modelos cognitivos idealizados y el car\u00e1cter cognitivo de la met\u00e1fora y la metonimia. Se describen los elementos que integran y los diferentes modelos de comunicaci\u00f3n, se analiza la publicidad y sus caracter\u00edsticas, se consideran las caracter\u00edsticas de la televisi\u00f3n como medio de comunicaci\u00f3n de masas con especial atenci\u00f3n a las peculiaridades del mensaje publicitario en la publicidad televisiva. Se incluy<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estereotipos en publicidad<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estereotipos en publicidad <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Marta Gen\u00eds Pedra <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/10\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Rodr\u00edguez Redondo Ana Laura<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: joanne Neff van aertselaer <\/li>\n<li>Marta Baralo ottonello (vocal)<\/li>\n<li> Perlado lamo de espinopsa Marta (vocal)<\/li>\n<li>margarita Vinagre laranjeira (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Marta Gen\u00eds Pedra El principal objetivo de nuestro trabajo es establecer que la publicidad, al mostrar un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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