{"id":77059,"date":"2005-07-11T00:00:00","date_gmt":"2005-07-11T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-significado-connotativo-del-signo-plastico-en-la-comunicacion-visual-el-rediseno-de-los-diarios-en-la-planificacion-estrategica-de-la-imagen-publica\/"},"modified":"2005-07-11T00:00:00","modified_gmt":"2005-07-11T00:00:00","slug":"el-significado-connotativo-del-signo-plastico-en-la-comunicacion-visual-el-rediseno-de-los-diarios-en-la-planificacion-estrategica-de-la-imagen-publica","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/el-significado-connotativo-del-signo-plastico-en-la-comunicacion-visual-el-rediseno-de-los-diarios-en-la-planificacion-estrategica-de-la-imagen-publica\/","title":{"rendered":"El significado connotativo del signo pl\u00e1stico en la comunicaci\u00f3n visual. el redise\u00f1o de los diarios en la planificaci\u00f3n estrat\u00e9gica de la imagen p\u00fablica"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Juan  Ram\u00f3n Mart\u00edn San Rom\u00e1n <\/strong><\/h2>\n<p>Resumen tesis juan ram\u00f3n mart\u00edn san roman  el dise\u00f1o period\u00edstico, entendido como un sistema gr\u00e1fico de identidad visual (i.V.), Genera una imagen de tipo global cuyos significados connotativos deben ser coherentes con el discurso comunicativo del diario-organizaci\u00f3n en aras a una correcta formaci\u00f3n de su imagen p\u00fablica. Esta cualidad sem\u00e1ntica, que tiene su ra\u00edz en el signo pl\u00e1stico de las p\u00e1ginas (como textos visuales), adquiere especial relevancia en los procesos de redise\u00f1o. Para estudiar los significados connotativos de la imagen global se emplea la t\u00e9cnica del diferencial sem\u00e1ntico de osgood (1976). La investigaci\u00f3n consta de: 1) un trabajo factorial exploratorio para descubrir los factores en que se estructura el espacio sem\u00e1ntico del signo visual pl\u00e1stico y 2) un trabajo emp\u00edrico que trata de demostrar a) si los p\u00fablicos perciben este tipo de cambios formales y; b) si estos cambios se manifiestan en un desplazamiento en el espacio sem\u00e1ntico de los juicios emitidos sobre un nuevo modelo. del trabajo factorial exploratorio se desprende que el espacio sem\u00e1ntico de los juicios sobre signos visuales, atendiendo a sus cualidades pl\u00e1sticas, est\u00e1 compuesto de cuatro factores (actividad, evaluaci\u00f3n, claridad y potencia). del trabajo emp\u00edrico, se puede concluir que los p\u00fablicos perciben de modo significativo los cambios formales y que, al producirse dichos cambios, los significados connotativos se desplazan en el espacio sem\u00e1ntico.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El significado connotativo del signo pl\u00e1stico en la comunicaci\u00f3n visual. el redise\u00f1o de los diarios en la planificaci\u00f3n estrat\u00e9gica de la imagen p\u00fablica<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El significado connotativo del signo pl\u00e1stico en la comunicaci\u00f3n visual. el redise\u00f1o de los diarios en la planificaci\u00f3n estrat\u00e9gica de la imagen p\u00fablica <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Juan  Ram\u00f3n Mart\u00edn San Rom\u00e1n <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pontificia de salamanca<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 07\/11\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Javier N\u00f3 S\u00e1nchez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: javier Fern\u00e1ndez del moral <\/li>\n<li>Jes\u00fas Canga larequi (vocal)<\/li>\n<li>daniel Tena parera (vocal)<\/li>\n<li>Fernando Mart\u00ednez vallvey (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Juan Ram\u00f3n Mart\u00edn San Rom\u00e1n Resumen tesis juan ram\u00f3n mart\u00edn san roman el dise\u00f1o period\u00edstico, entendido como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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