{"id":77242,"date":"2018-03-09T23:22:44","date_gmt":"2018-03-09T23:22:44","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/sistemas-de-informacion-de-mercado-sim-un-nuevo-enfoque\/"},"modified":"2018-03-09T23:22:44","modified_gmt":"2018-03-09T23:22:44","slug":"sistemas-de-informacion-de-mercado-sim-un-nuevo-enfoque","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/sistemas-de-informacion-de-mercado-sim-un-nuevo-enfoque\/","title":{"rendered":"Sistemas de informaci\u00f3n de mercado-sim: un nuevo enfoque"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Serna Pelaez John Romeiro <\/strong><\/h2>\n<p>A fin de proponer un nuevo modelo sim que permita implementar una cultura de marketing en las empresas, el primer cap\u00edtulo pretende recoger la evoluci\u00f3n de los mismos, y la interpretaci\u00f3n que le han dado, no solo diferentes autores, sino tambi\u00e9n la realidad de \u00e9stos en las empresas.  el cap\u00edtulo dos trata de reunir los principales conceptos de estructura organizacional y cultura de marketing, conceptos que no han sido considerados por los sim tradicionales.  el cap\u00edtulo tres recoge las diferentes metodolog\u00edas, acciones de trabajo de campo y sus hallazgos, tanto en euskadi\/pa\u00eds vasco como en medell\u00edn\/colombia.  finalmente, en los cap\u00edtulos cuatro y cinco, se dise\u00f1a el nuevo modelo simk, destacando los principales procesos que lo conforman y la mejor manera de implementarlo a trav\u00e9s del ciclo phva.  adicional a los apartados que t\u00e9cnicamente debe contener una tesis, se adjunta el cd-room, el nuevo simk, aplicaci\u00f3n pr\u00e1ctica que permite la ense\u00f1anza e implantaci\u00f3n del mismo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Sistemas de informaci\u00f3n de mercado-sim: un nuevo enfoque<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Sistemas de informaci\u00f3n de mercado-sim: un nuevo enfoque <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Serna Pelaez John Romeiro <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Mondrag\u00f3n unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 18\/11\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Fermin Garmendia Aguirre<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: francisca Parra guerrero <\/li>\n<li> Saiz de vicu\u00f1a ancin Jos\u00e9 M\u00aa (vocal)<\/li>\n<li>victoria Elizag\u00e1rate guti\u00e9rrez (vocal)<\/li>\n<li>esther Subir\u00eda lobera (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Serna Pelaez John Romeiro A fin de proponer un nuevo modelo sim que permita implementar una cultura [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,54137,1302],"tags":[166431,86020,24674,166430,166429,86021],"class_list":["post-77242","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-mondragon-unibertsitatea","category-organizacion-y-gestion-de-empresas","tag-esther-subiria-lobera","tag-fermin-garmendia-aguirre","tag-francisca-parra-guerrero","tag-saiz-de-vicuna-ancin-jose-ma","tag-serna-pelaez-john-romeiro","tag-victoria-elizagarate-gutierrez"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/77242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=77242"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/77242\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=77242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=77242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=77242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}